23rd January, London: Kantar, the world’s leading marketing insights and consulting company, today reveals plans for a new on-demand research and insights store. Kantar Marketplace will launch in March 2019 and provide access to Kantar’s growing portfolio of quick turnaround research solutions and insights from across Kantar.
Kantar Marketplace will be the only on-demand platform that combines high quality, validated sample reach to 80 million consumers worldwide with self-serve custom surveys, more sophisticated insights solutions and expert consulting.
Commenting on the announcement, Eric Salama, CEO, Kantar, said “The launch of Kantar Marketplace is yet another illustration of our continued emphasis on innovating for client impact. Kantar Marketplace will allow our bigger, established clients to choose from a spectrum of automated offerings; from self-service to deeper diagnostic full-service tools, and enable new types of clients to access world-class solutions in a cost effective way.“
Julie Kollman, Kantar’s chief research officer, added “Clients want solutions that are robust, but also faster and more cost effective. Kantar Marketplace will bring the most comprehensive consumer insights together in one place and allow us to deliver fast and accurate research at a fraction of the usual time and cost. The scale of our permissioned panels worldwide ensures that, post-GDPR implementation, the voice of the customer can remain central to decision-making.”
Full details of the solutions and capabilities available on Kantar Marketplace, as well as the solution roadmap will be released at the launch of Kantar Marketplace.
A visual preview of Kantar Marketplace UX can be viewed here.
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Kantar is the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 12 specialist companies, the group is the pre-eminent provider of compelling data and inspirational insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com.