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TNS Intelligence Applied      

Intelligence Applied is the home of the latest thinking from Kantar TNS. In this issue we look at two core themes from our new global study "Connected Life"; the media landscape - shaped not just by availability of devices but also by the attitudes towards them and why mobile centricity is key to successful brand marketing. Connected Life helps brands make better digital decisions.

How digital markets grow up

Why mobile-first design is just the start

  How digital markets grow up
 
 
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.

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  Why mobile-first design is just the start
 
 
It's a great step forward, but a mobile or responsive website is no substitute for genuinely mobile-centric planning. Here's how to put your brand at the heart of the handset.

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TV strikes back: rise of digital devices drives new viewing habits. Read more   New express tool helps improve speed to market for successful innovation. Read more
Is your business truly focused around your customers? Watch our webcast recording to find out more.  

 

       
     
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