Seattle, April 14 2014 – Kantar TNS partner, Enprecis, has been named by CIO Review as one of the Top 20 Most Promising Automotive Technology Solution Providers of 2014. The Seattle-based business has been recognised for its Continuous Quality Insight (CQI), a sophisticated technology platform connecting vehicle owners and manufacturers so that issues can be captured and responded to in real time.
Enprecis’ CQI platform enables car manufacturers to tune into their customer base and capture feedback on issues including quality, durability, reliability and sales satisfaction. Customer comments are captured via online surveys available across various digital channels, such as PCs, tablets and mobile phones. As a result, Enprecis has the ability to save clients’ money on vehicle defects, while at the same time increasing customer satisfaction and improving future vehicle line planning.
CIO’s recognition of Enprecis as one to watch reflects the brand’s exponential growth and influence across the automotive technology sector. Since its first year of operation in 2007, the business has grown 1600%, going from one to 40 employees. After joining forces with Kantar TNS in 2012, Enprecis has experienced 250% growth and in the last 12 months alone has added six brands to its portfolio. Today, Enprecis works with 14 of the biggest names in the automotive sector and operates in 12 international markets.
Commenting on Enprecis’ recognition by CIO Review, Richard Counihan, CEO, said: “We’re thrilled that our hard work and innovation has been acknowledged by CIO Review. Standing shoulder-to-shoulder with such influential peers is both an honour and testament to the progress we have made as a business since joining forces with Kantar TNS less than two years ago. We’re excited about the growth opportunities ahead and hope that this recognition acts as a springboard for our continued success.”
Enprecis counts some of the biggest names in the automotive sector among its client list, including VW, Toyota, Jaguar and Jeep. It currently addresses an estimated 20 per cent of US automotive sales and usage continues to rise.
- ENDS –
Founded in 2006, Enprecis collects and analyzes vehicle quality and customer satisfaction data for the global automotive industry. Enprecis Continuous Quality Insight (CQI) technology provides robust, real-time customer satisfaction data and powerful analysis tools to automobile manufacturers and dealers. The most responsive customer feedback channel of its kind, CQI helps the automotive industry get accurate information that leads to measurable improvements in vehicle quality and customer satisfaction.
About Kantar TNS
Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
Kantar TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
Please visit www.tnsglobal.com for more information.
Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.kantar.com
For more information: