London, 5th September 2011 - Kantar TNS Omnibus has launched ChatterBus - the industry’s first omnibus approach to social community online discussions.

ChatterBus offers a flexible and easy way to pose questions and ideas to online consumer groups to provide feedback in a fast, simple and cost effective way.

Each ChatterBus session allows its participants to engage in online conversation and discuss issues in an open forum, often sparking lively debate and yielding valuable insights. Clients can book time ‘slots’ from as little as 5 to 90 minutes and in 24 hours receive an easy to follow output detailing all the conversations in full.

Sue Homeyard, Managing Director of Kantar TNS Omnibus said: “We are really pleased with ChatterBus, and during the pilot runs clients’ reactions to the tool have been extremely positive. It can be used for so much, from testing advertising creative, co-creation, understanding in-situ product usage, understanding the ‘why’ behind quantitative results, or even just getting some useful illustrative quotes to bring presentations to life. ChatterBus is a very quick low cost tool with so many potential applications to gain understanding on an individual level at extremely low-cost entry“.

Notes to editors:

ChatterBus runs every Wednesday evening, and in addition ad-hoc sessions throughout the week are available on request. For the weekly ChatterBus, Kantar TNS Omnibus accepts bookings up until Wednesday 2pm and provide transcripts by 2pm the next day.

All sessions are professionally moderated and involve up to 10 participants drawn from the general public, recruited from Kantar TNS Omnibus’s own CAPI Omnibus survey.

Targeted groups are also available on request. ChatterBus is currently UK only.

Prices start at £300 for a single 5 minute block and discounted thereafter for purchase of multiple time blocks.

 

About Kantar TNS

Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

Kantar TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.

Please visit www.tnsglobal.com for more information.

About Kantar

Kantar is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

For further information, please visit us at www.kantar.com.