New York: April 25, 2017 - Global research consultancy Kantar TNS, announced today the winners of the 2017 Kantar TNS Choice Awards. The awards recognize financial services organizations that have achieved superior performance in the competitive marketplace.
Winners of the awards have shown themselves to be the preferred choice by their strong performance in attracting new customers, satisfying and retaining customers, and winning a larger share of their customers' total banking business. The awards program is developed to identify strong achievement on both the National and Regional levels. The 2017 Kantar TNS Choice Awards winners are:
Consumer Retail Banking: Premier Banking:
Gold Award – Chase Bank Gold Award – Chase Bank
Silver Award - Citibank Silver Award - Citibank
Bronze Award – Regions Bank Bronze Award – US Bank
Small Business Banking: Direct Banking:
Gold Award – US Bank Gold Award – Ally Bank
Silver Award – American Express Silver Award - USAA
Bronze Award – BB&T Bronze Award - Discover
Consumer Retail Banking, East: Consumer Retail Banking, Central:
Gold Award – Chase Bank Gold Award – Huntington Bank
Silver Award – BB&T Silver Award – Regions Bank
Bronze Award – Regions Bank Bronze Award – BMO Harris
Consumer Retail Banking, West:
Gold Award – Bank of the West
Silver Award – Chase Bank
Bronze Award - Citibank
Winners of the Kantar TNS Choice Awards are determined by using data from Kantar TNS’s multi-client research programs. These large-scale market intelligence programs evaluate the competitive momentum of individual financial services firms. The results are determined using several different metrics, each providing an indication of how individual firms are performing vis-à-vis their competitors. Using all of these measures, Kantar TNS calculates an overall “Competitive Momentum Score.” The awards go to the providers with the highest scores.
These research programs also diagnose what is driving marketplace momentum through an assessment of each firm’s customer experience, brand health, and marketing effectiveness.
“In today’s economy, achieving growth often requires taking market share away from competitors. In this regard, the companies we’re recognizing today are best in class. This success requires doing many things well – having the right products, offering the right customer experience, building a distinctive brand and communicating a credible and compelling message. The Kantar TNS Choice Awards are not about doing one thing well; they are about putting many elements together in a way that yields success in the marketplace,” said Chuck White, Senior Vice President at Kantar TNS and Manager of the Kantar TNS Choice Awards.