Traditional research methodologies are fundamentally flawed. The industry relies on incomplete models that fail to reflect what people actually do, and fail therefore to give marketers a true understanding of what is happening to their brands – where the growth opportunities lie and when a brand is at risk.
To provide marketers with clear direction for profitable brand growth, research must better reflect how people make decisions. It must acknowledge that human beings are often indecisive, inconsistent and their
spending patterns shift constantly for many reasons.
ConversionModel tackles all these challenges and helps marketers identify precisely where and how they can grow their brands.
Identify the biggest growth opportunities for your brand – starting now
Join Rosie Hawkins, Global Head of Brand & Communication, and Jannie Hofmeyr, founder of ConversionModel, for an insightful webcast; “Winning the brand share battle” on Thursday 4 October.
Using real examples from a global TNS study, The Commitment Economy, Hawkins and Hofmeyr will show how the new ConversionModel can help you identify the biggest growth opportunities for your brand. They will reveal the three main marketing levers that prevent companies from taking advantage of these growth opportunities – and the best ways to deal with each of them.
To attend the webcast, please register here.
More information on The Commitment Economy can be found at www.tnsglobal.com/commitmenteconomy
Join Rosie Hawkins and Jannie Hofmeyr, founder of the ConversionModel, for an insightful webcast on “Winning the brand share battle” on Thursday 4 October. Register here
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