Boston, MA - June 10, 2008 - Compete, Inc., a leading web analytics company and unit of TNS media, today announced that Goodway 2.0, a division of Goodway Group focused on clickstream-driven online automotive marketing strategies, will use Online Channel EffectivenessSM and Behavior Match™ to help power its Beep!™ automotive online ad network. Goodway 2.0, which already works with major brands such as Honda, Hyundai, General Motors and Chrysler through their regional association agencies, will use Compete's solutions to deliver more effective targeting to "tier-two" advertisers such as local and regional dealer groups.
“Goodway specializes in reaching the right consumers at the right times, and our solutions support that precision with data derived from actual automotive shopper behavior, said Brenda Aulinskis, sales director for Compete. “Today, shopper activity is highly dispersed across the Web, and our solutions will help Goodway's advertisers determine the most effective sites out there for their unique message. ”
“ Goodway evaluated a number of solutions, but no company matched Compete's ability to pinpoint high-quality prospects as they become in-market shoppers online,” said Jay Friedman, president and co-founder of Goodway 2.0. “Our tier-two advertisers must be extremely judicious with their ad spending and can't afford to put all their eggs in mass-reach vehicles online. Compete can look within both our premium and performance channels – which form the powerful 'torso' of the Web - and find the places where qualified prospects are congregating. Our advertisers will marvel at the precision but more importantly the results. ”
Goodway 2.0 is adding the following Compete solutions to its offerings:
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Online Channel Effectiveness: The most comprehensive analysis available of individual sites, consumer behaviors on these sites, and industry-wide online channel trends. The solution can show advertisers the most effective ways to transition information gatherers into actively engaged automotive shoppers, it can help quantify the cost effectiveness of search and online advertising in driving site traffic and it can track and analyze consumers' online interactions across related company sites.
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Behavior Match: Uses consumers’ online behavior to segment them into different shopping and lifestyle categories, enabling Goodway to create custom segments to pinpoint publishers with the highest quality audiences for their clients’ campaigns. Behavior Match provides audience concentration and traffic metrics for more than 100 behavior-based customer segments across more than one million websites.
As Compete expands its client roster with high level, strategic companies like Goodway, TNS media will increasingly raise its visibility among top players in the new media industry.
About Compete, Inc.
Compete helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns. Compete’s online behavior database – the largest in the industry – makes the web as engrained in marketing as it is in people’s lives. Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/.
About TNS media
Established in more than 30 countries, TNS media explores all the media - print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.
TNS media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers in the world.
TNS is the sixth sense of business™.
For more information about TNS, please visit www.tnsglobal.com.
www.competeinc.com 
