BOSTON - TNS Compete, a leading web analytics company, today announced the launch of its new Retail and Consumer Products practice. With 149 million people shopping online in the US last month, both retailers and consumer products companies are investing aggressively to engage these “in-market shoppers” as they decide what and where to purchase. Compete’s new practice will provide retailers with critical insights into shoppers’ online activities across rival sites, portals, search engines and aggregators, so they can optimize their own online sales and marketing strategies.
Matt Pace, most recently director of New Markets at Compete, will be director of the new practice. "Our data show that it is becoming increasingly difficult for retailers and consumer brands to break through the clutter and reach and engage high valued shoppers," said Pace. "With the launch of the new practice, we’ll give retailers an unparalleled view of current market dynamics including online marketing performance, shopper demographic and behavioral profiles, and competitive site metrics to help them drive online sales."
The new Retail and Consumer Products practice is a natural extension of existing TNS capabilities, including TNS Retail Forward and TNS Sorensen. Across its family of offerings, TNS can now measure the engagement of retail shoppers across all media – what products consumers are researching, what search terms they use, where they are cross-shopping and how all of this leads to more online sales and conversions. Specifically, TNS Compete will provide retailers with digital intelligence to perfect search marketing; optimize their online properties; aid marketing partner identification and negotiation; respond to competitive inroads and synchronize marketing across channels.
"Now, more than ever, retailers must spread their focus across media platforms, and TNS Compete provides marketers with the data they need to make more informed marketing decisions," said Dan Boehm, senior vice president for retail and shopper insights, TNS. "TNS Compete's online research, paired with TNS's industry focused expertise and market insights, delivers a 360-degree view of the online shopper and offers a distinct competitive advantage to brands looking to maximize marketing investment."
Top 25 Hottest Retail Products
The Retail and Consumer Products practice kicks off the 2008 holiday season by issuing a weekly list of the Top 25 Hottest Retail Products at: http://datahub.compete.com/silo/retail/. Compiled from the most viewed products across six leading e-commerce sites, the list shows that games are once again popular this holiday season with Nintendo Wii, the Wii Fit and Guitar Hero topping the list of the most shopped for products. Visit http://blog.compete.com/retail/ for the latest trends and insights on retail and consumer products companies.
About Compete, Inc.
Compete, a unit of TNS media, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. Compete's online behavior database - the largest in the industry - makes the web as ingrained in marketing as it is in people's lives.
Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit http://www.competeinc.com/ to join the conversation visit http://www.compete.com.
About TNS media
Established in more than 30 countries, TNS media explores all the media - print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.
TNS media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers in the world. http://www.tnsmediagroup.com
The Kantar Group
The Kantar Group is one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. The Kantar Group is a wholly-owned subsidiary of WPP Group plc. For further information, please visit http://www.kantargrouptns.com.
Contacts
Compete, Inc.
Cynthia Stephens, 617-933-5651
cstephens@compete.com
or
Greenough Communications
Susan Ferranti, 617-275-6520
sferranti@greenoughcom.com
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