FasTrack 360° provides Russia’s banking, investment and insurance sectors with continuous and accurate insights into market share, brand awareness and customer satisfaction
London. June 11th — TNS announced today that it has launched FasTrack 360° in Russia to enable the fast-growing financial services industry to track market share, brand awareness, customer segmentation and customer satisfaction. As the first and only market intelligence product of its kind in Russia, FasTrack 360° provides Russia’s financial services sector with a sophisticated tool to monitor the industry landscape quickly and regularly.
Following successful pilot studies in 2007, TNS previewed the monthly research service to existing and prospective finance-sector clients in Moscow in April 2008. TNS has now officially launched FasTrack 360° on a subscription basis to any company engaged in Russia’s financial services industry, including foreign-owned global brands, as well as domestic brands. The continuous FasTrack 360° research programme conducts surveys on banks, payment systems, investment and insurance companies, collating data from respondents of 18 years or above living in 77 cities across Russia. Customers can access the monthly research output through TNS Info – the long-established TNS online portal – and also receive detailed quarterly reports.
A unique component of FasTrack 360° is the integration of data from TNS Media Intelligence (TNSMI), a leading provider of strategic advertising intelligence. This allows financial services brands to correlate market activity such as account openings and closings, with media spend by all major competitors. Users will be able to look at these figures on a city-by-city basis, and across an extensive number of products – such as loans, credit cards, retirement accounts and a wide variety of insurance products.
Thayer, Global Head of TNS Finance, said: “We are offering Russia’s financial institutions a unique, cutting-edge product with rich data and analytical insights for all major product areas. By calling this pioneering market intelligence programme FasTrack 360°, we are underlining the holistic insights we are providing to the banking, investment and insurance sector along with the speed of the service. The strong interest in this product is demonstrated by the immediate subscription sales after we launched the product..”
Inna Merenkova, Executive Director, TNS MIC, said: “TNS FasTrack 360° offers a comprehensive and integrated approach to understanding Russia’s financial services market, and contains the data clients require to accurately analyze market segmentation in Russia. Given the fast growth of Russia’s financial services sector – our own research suggests that 2008 will see 25% growth over 2007 – this is exactly the right time to bring a product like this to market.”
Dmitriy Trofimov, Head of Finance Research Group, TNS MIC, said: “FasTrack 360° allows customers to see changes in market dynamics almost instantaneously. With the addition of insights from TNS Media Intelligence providing accurate tracking of financial services advertising, we believe we are providing a comprehensive service to finance brands that are active in Russia.”
TNS has embedded some of its most successful research products into FasTrack 360°, including:
- TRI*M (identifying the drivers behind customer satisfaction
- Conversion Model™ (providing detailed views of customer loyalty and competitive threats)
- FutureView (identifying ‘future shapers’ that will quickly adopt a new brand and remain loyal to it)
- Brand Power (comparing brand power as it exists in the mind of consumers with brand power in the market, as defined by distribution power and other factors)
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TNS has already launched the FasTrack 360° programme in other markets around the world. It also provides similar syndicated research for financial firms serving SMEs (Small and Medium-sized Enterprises).
Notes to Editors:
FasTrack 360°: Topic Areas
Issues covered
- Market size and potential
- Market shares
- Market segments
- Primary provider selection
- Advertising awareness
Brand Performance
- Brand awareness, preferences
- Brand image
Dynamic Growth
- Provider loyalty, commitment
- Product repertoire
- Cross-cell and product bundles
Usage Experience
- Account openings / closings
- Satisfaction ratings of provider
- Consumers profile and attitude
Segments covered and financial market products
Banking / payment systems
- Bill payments
- Deposits
- Mortgages
- Consumer loans
- Auto loans
- Loans for all
- Credit card accounts / usage
- Salary/ debit cards
Insurance / investments
- Life insurance
- Retirement insurance
- Voluntary medical insurance
- Auto insurance
- Travel insurance
- Property insurance
- Trusts
- Shares
- Bonds/ loans
- Retirement trusts
TNS Finance:
The TNS Finance Sector is one of TNS’s global custom research operations, covering 40 countries and serving 40 of world’s top 50 global financial institutions. TNS Finance conducts thousands of ad hoc custom research assignments for leading brands in banking, investment and insurance each year. TNS Finance also conducts a range of syndicated research projects, including its renowned annual Affluent Market Research Program (AMRP) tracking the number of millionaire households in the US. AMRP is the longest running programme of its kind anywhere in the world.
TNS in Russia
In Russia, TNS is represented by:
- TNS Gallup Media (specialising in media research including TV audience measurement)
- TNS Gallup AdFact (focusing on advertising expenditure and news monitoring)
- TNS Marketing Information Centre or TNS MIC (a custom research operation)
When it was established in 1989, TNS MIC was the former Soviet Union’s first privately-owned research company backed by foreign capital.
About TNS
TNS is a global market information and insight group.
Its strategic goal is to be recognised as the global leader in delivering value-added information and insights that help its clients make more effective business decisions.
TNS delivers innovative thinking and excellent service across a network of 80 countries. Working in partnership with clients, TNS provides high-quality information, analysis and insight that improves understanding of consumer behaviour.
TNS is the world’s leading provider of customised services, combining sector knowledge with expertise in the areas of Product Development & Innovation, Brand & Communications, Stakeholder Management, Retail & Shopper and Customer Intelligence. TNS is a major supplier of consumer panel, media intelligence and audience measurement services.
TNS is the sixth sense of business™.
For more information about TNS, please visit www.tnsglobal.com
