23 March 2010 — TNS and Research and Marketing Services Limited (RMS) will combine strengths under an affiliate agreement to provide the strongest customised research offer in West Africa.
The relationship with TNS will cement RMS as the region’s leading market and social research business, combining RMS’ 30 years experience in West Africa and TNS’ global expertise.
CEO of RMS, Adeola Tejumola, said: “We are proud to be associated with TNS, the world’s largest custom research agency, and excited at the opportunities it will provide our existing clients and the global clients of TNS”.
“Under the agreement, RMS will offer an unmatched ability to combine unique knowledge and understanding of the African market with access to TNS branded solutions, training and technology.”
CEO, TNS Africa, India and Oceania, Chris Riquier, added: ““The agreement represents a significant opportunity for TNS. With West Africa an emerging market that will continue to experience rapid growth in the coming years, it is critical for our clients to have access to robust consumer insight to capitalise on this opportunity.”
“RMS is best placed to deliver such insight as the largest and most well regarded agency in this region.”
The agreement gives TNS and RMS the strongest footprint in Africa with 17 permanent offices in 14 countries.
RMS has a legacy of almost 30 years physical presence in Africa, with offices in Nigeria, Cameroon, Cote D’Ivoire, Senegal, Congo, Kenya and Ghana.
RMS has experience in over 26 West, East and Central African markets and in conjunction with TNS has the capability to conduct fieldwork in almost all African countries.
RMS is a full service research agency with a permanent workforce of 250 and over 2,700 interviewers. RMS’ experience covers many sectors including Consumer Goods, Financial, Telecom and Social, with many multi-national clients being common to TNS.
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About TNS
TNS is the world’s largest custom research agency delivering actionable insights and research-based business advice to its clients so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specialising in product development and innovation, brand and communication, stakeholder management, retail and shopper, and qualitative research. Delivering best-in-class service across more than 70 countries, TNS is part of Kantar, the world’s largest research, insight and consultancy network. Please visit www.tnsglobal.com for more information.
