New book entitled ‘Public Opinion in a Globalised World’ looks at how opinion polling shapes political decisions
Written by leading political experts across the TNS global network, the book explores the importance of public opinion in informing politics in modern democracies and across our globalised economies. It reveals a rare international perspective on public opinion polling issues that are key to political decision makers.
Based on studies from more than 50 countries across the world, the book focuses on howpublic opinion shapes public policies, the effect it has on globalised economies and how it helps politicians connect with their audiences around the world. Aimed at professionals who focus on public opinion polling in Marketing, Sociology and political science, over 15 authors have contributed to the book. Among them is, Tony Cowling, President of TNS and holder of the gold MRS award.
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