The latest TNS Worldpanel grocery market share figures, published today for the 12 weeks ending 20th April 2008 show that the Grocery sector continues to power ahead with 6% year-on-year growth. This is in increasingly stark contrast to non-grocery which shows decline or is at best static. Some of this growth can be accounted for by the well-documented food price inflation, particularly in dairy products, fresh produce and bread but it is nevertheless evidence that, despite pressure on the household budget, we still have to eat.
Whilst there is no sign yet of a major shift to price-driven outlets (Waitrose continues to out-perform the market for instance) the two top performers this period are Aldi and Iceland with growths of 17% and 12% respectively.
Aldi has been one of the major beneficiaries of the Kwik Save demise but this effect has largely run its course so the current performance is impressive.
In the case of Iceland it is interesting to note that it is enjoying strong growth in its Fresh and Chilled business in addition to its core Frozen Food. Value-for-Money combined with High Street convenience is proving attractive to its customers.
Amongst the Top 4, Morrisons continues to outpace the market with 9% growth lifting their share to 11.4% from 11.1% a year ago and Asda inches ahead with 7% growth adding 0.1 share points.
|
12 Weeks to 22 April 2007
|
12 Weeks to 20 April 2008
|
% chg
|
|
£000s
|
% **
|
£000s
|
% **
|
|
|
Total Till Roll
|
27,088,453
|
|
28,142,424
|
|
3.9
|
|
Total Grocers
|
19,156,606
|
100.0%
|
20,347,820
|
100.0%
|
6.2
|
|
Total Multiples
|
17,746,712
|
92.6%
|
18,891,569
|
92.8%
|
6.5
|
|
Tesco
|
6,006,498
|
31.4%
|
6,336,877
|
31.1%
|
5.5
|
|
Asda
|
3,223,728
|
16.8%
|
3,444,410
|
16.9%
|
6.8
|
|
Sainsbury's
|
3,223,728
|
16.4%
|
3,265,244
|
16.0%
|
4.2
|
|
Morrisons
|
2,122,844
|
11.1%
|
2,317,304
|
11.4%
|
9.2
|
|
Somerfield
|
717,970
|
3.7%
|
745,974
|
3.7%
|
3.9
|
|
Kwik Save
|
31,190
|
0.2%
|
-
|
0.0%
|
-100.0
|
|
Waitrose
|
746,660
|
3.9%
|
799,181
|
3.9%
|
7.0
|
|
Iceland
|
310,434
|
1.6%
|
348,345
|
1.7%
|
12.2
|
|
Netto
|
123,201
|
0.6%
|
130,546
|
0.6%
|
6.0
|
|
Lidl
|
426,065
|
2.2%
|
458,590
|
2.3%
|
7.6
|
|
Aldi
|
474,666
|
2.5%
|
557,290
|
2.7%
|
17.4
|
|
Farm Foods
|
91,108
|
0.5%
|
103,467
|
0.5%
|
13.6
|
|
Other Freezer Centres
|
43,658
|
0.2%
|
48,727
|
0.2%
|
11.6
|
|
Other Multiples
|
293,582
|
1.5%
|
335,615
|
1.6%
|
14.3
|
|
Total Coops
|
872,471
|
4.6%
|
893,436
|
4.4%
|
2.4
|
|
Total Independents
|
537,423
|
2.8%
|
562,815
|
2.8%
|
4.7
|
|
Total Symbols
|
192,417
|
1.0%
|
204,412
|
1.0%
|
6.2
|
|
Other Independents
|
345,006
|
1.8%
|
358,403
|
1.8%
|
3.9
|
|
|
|
|
|
|
|
** = Percentage Share of Total Grocers
|
- ends –
Note to editor
These findings are based on TNS Worldpanel data for the 12 weeks to 20th April 2008. TNS Worldpanel monitors the household grocery purchasing habits of 25,000 demographically representative households in Great Britain. All data discussed in the above announcement is based on the value of items being bought by these consumers, TNS will only support data that is published in the context we have presented it and our own interpretation of these findings. We cannot be held responsible for any other interpretation of these findings.
For further information, please contact:
Melanie Haberstroh, TNS
Tel: 0208 967 2168
Melanie.haberstroh@tns-global.com
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