Who's really calling the shots?

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18.07.2008 Global

Leading Thoughts Edition 2

Leading thoughts girl shopping

Who’s really calling the shots?

Building relationships with consumers on their terms

Is your brand changing to accommodate people? Or do you still expect people to adapt to your brand? LESLEY VAN DER WALT says that brands must learn to measure consumer relationships they can’t see or touch.

Please click on the above PDF to view the full article.

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