TNS in New Zealand has acquired Auckland-based Conversa Global to create New Zealand’s largest research consultancy and further strengthen TNS’ leading position in the Asia Pacific region. TNS’ New Zealand business and Conversa Global will be merged into a new entity, to be known as TNS Conversa.
Chris Riquier, Managing Director, TNS Oceania said: “Conversa Global has established a strong position in the New Zealand market through its ability to deliver added value via what we believe to be a unique combination of commercial and market information experience.”
The combination of TNS and Conversa Global will offer services and client outputs not currently available in the New Zealand market. TNS delivers to clients world-leading expertise in branding and advertising, segmentation and positioning, stakeholder management and new product development, in addition to its suite of online applications and access to the group’s global network. These strengths will be enhanced by Conversa’s commercial consultancy experience.
Michael Lucas, a Director of Conversa Global, has been appointed to the position of Managing Director, TNS Conversa, New Zealand. “The combination of the two companies will form New Zealand’s largest research consultancy,” said Riquier.
James Hall, Regional Managing Director, TNS Asia Pacific, Latin America, Middle East and Africa, said that the acquisition aligns closely with TNS’ global strategy to be recognised as the leader in delivering value added information and insights that help clients to make more effective decisions. “Clients are demanding accountability and the solutions that TNS Conversa will be able to offer meet this need”, said Hall.
