London, November 30 2009 – TNS Media Research, the world leader in audience measurement, has today announced a 5-year renewal of its partnership with BSkyB for the provision of Sky’s bespoke audience measurement panel, SkyView. TNS Media Research has been running the SkyView service for Sky since 2005, the world’s first commercial audience measurement service to use set-top box data collection and return path technology.
The innovative service allows Sky to better understand its subscriber’s preferences and adds value to its business through more precise insight into actual customer behaviour. Information reported from the service enables Sky to understand how subscribers are using their digital services including how much programming is time-shifted through Sky+, how demand is growing for high definition programming, how customers are interacting through the ‘red button’, and the increasing uptake of Sky’s Video on Demand services.
“We’ve realised considerable value across the business since appointing TNS Media Research in 2005” said Julian Dobinson, Research Director at BSkyB. “As the in-home entertainment environment becomes more complex and competitive, and our subscribers become more discerning, we need to understand exactly where our customers are enjoying value across our platform. This insight helps shape our business so that it delivers against the demands and expectations of our customers.”
Nick Burfitt, Global Head of RaPiDView, the division responsible for managing the SkyView services at TNS, commented “TNS Media Research is delighted to have renewed this prestigious contract and look forward to continuing to work with Sky in developing the service even further over the next five years.”
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About TNS Media Research
TNS Media Research provides internet, TV, and radio audience measurement worldwide. The expertise and technology of this international operation supports audience services in over 30 countries, including the UK, US, Norway, Denmark, Canada, China, Russia and Spain. TNS Media Research is at the forefront of the latest techniques in digital audience measurement, involving set-top box Return Path Data through its RaPiD View services.
www.tnsglobal.com/mediaresearch
About Kantar
TNS Media Research is part of Kantar, one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.kantar.com
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For more information please contact:
John McCarthy, Marketing and Communications Manager, TNS Media Research
Tel: +44(0) 7815 767 753 or email john.mccarthy@tns-global.com
