London, August 05, 2009 - TNS Media Research, the world leader in audience measurement, has been awarded a three year contract to develop and manage a RaPiDView service on behalf of the Australian Subscription industry.
The service, to be known as Multiview, will commence in late 2009 and will use the TNS RaPiDView solution, the world’s first audience measurement service to use set top box data collection and return path technology.
The Multiview service will comprise a representative panel of 10,000 households recruited and maintained by TNS Australia from the AUSTAR and FOXTEL subscriber databases. It will measure digital TV services carried on the operators’ platforms and offer a national overview of subscription TV. Information reported from Multiview will include live viewing and other activities such as time shift viewing, high definition channels, interactive services and Video on Demand services.
The service will be operated by TNS for Multiview Analytics, a newly created independent organisation owned by Multichannel Network (MCN), the leading subscription TV advertising sales house in Australia. The company will operate independently of MCN and its shareholders FOXTEL, AUSTAR, Premier Media Group and XYZnetworks, to provide research and audience measurement services to the broader media and marketing community.
Ian Garland, who will be leading Multiview Analytics, commented "We are very pleased to be able to work with TNS who are the world leaders in services of this type in establishing this panel. Our partnership marks our commitment to gain new insights into the viewing and behaviour of audiences in subscription TV homes. In addition, the services will provide greater accountability to advertisers across our platforms in areas such as target audiences and interactive advertising."
"TNS Media Research was the first organisation to provide a commercial Return Path Data (RPD) service back in 2005 and we are delighted to have been chosen by the Australian subscription TV industry to create and manage the Multiview service ” explains Nick Burfitt, Global Head of RaPiDView. “This announcement demonstrates our continued commitment to this new way of audience measurement and we look forward to helping Multiview Analytics gain valuable insights from this information and to develop the service in the months and years ahead."
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About TNS Media Research
TNS Media Research provides internet, TV, and radio audience measurement worldwide. The expertise and technology of this international operation supports audience services in over 30 countries, including Norway, Denmark, Canada, China, Russia, Spain, the UK and the US. TNS is at the forefront of the latest techniques in digital audience measurement, involving set-top box Return Path Data through its RaPiD View services. TNS is part of Kantar, the world’s largest research, insight and consultancy network.
www.tnsglobal.com/mediaresearch
About Multiview Analytics
Multiview Analytics (MVA) provides research and advisory services, including audience measurement and advertising information services, to the subscription television industry and to the broader media and marketing community. While MVA is a wholly owned subsidiary of Multichannel Network (MCN), it operates independently of MCN and its shareholders FOXTEL, AUSTAR, XYZ Networks and Premier Media Group.
