TNS Global website
24.11.2008 United States
TNS Sense Automotive Newsletter, November 2008, USA
Consumers have many reasons to delay new vehicle purchases, including the recession, lack of confidence, and a weak stock market. TNS asked 2500 consumers how the current economy has impacted their new vehicle purchase decisions.
There are two camps: Excluding those that said they do not buy new vehicles, 43% have not changed their purchase horizon. But nearly half said they have delayed a purchase by over 6 months or are opting for a used vehicle instead. Few have delayed for less than 6 months or are buying sooner (to capitalize on deals).
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