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Key Insight Reports
The Key Insights Series takes an international view of trends and issues affecting people and businesses around the world. We hope you enjoy reading them.
Key Insight Report 3 - The China Source Book
A collection of insights into China’s consumers in the year of the 2008 Beijing Olympic Games.
It’s a well-worn cliché that China’s 1.3 billion population represents the world’s largest market. With a GDP in 2007 of RMB 24.6 trillion, it’s no surprise that China is a magnet to the world of business.
But a variety of other statistics bring China into a much sharper focus. At the end of 2007, there were 547,286 million mobile phone subscribers, and 210 million active Internet users. More than five million passenger vehicles were sold in China in 2007. China has 3,000 TV channels, and more than 20,000 cities and towns; more than 100 cities have a population greater than one million.
Prosperity is on the rise. Measure this in terms of TVs if you like. At the end of 2007 there were137.43 TV sets per 100 urban households. Or measure it in terms of the number of wealthy individuals.
There were approximately 350,000 US$ millionaires in China by the end of 2007. And China is an astonishingly dynamic society; the 20 million rural Chinese who move to China’s cities each year underline this.
Around the world, TNS understands the consumer better than any other company. In China, it’s no different.
In 2007, for example, we surveyed more than 1 million Chinese consumers in more than 300 cities, communicating with them via the internet, the phone or face-to-face.
During the Beijing 2008 Olympic Games, more eyes than ever will be turned to this country. We hope you find the TNS China Source Book informative.
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Key Insight Report 2 - New Future In Store (Shopper Insights)
How will shopping change between now and 2015? We collected the views of primary household shoppers in eight major retail markets – Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.
What does the future of retailing look like? We looked at a dozen innovations that could be part of everyday life before too long.
Do people ever see themselves going online to participate in the very process that creates our products and services? Would they want to join massive online collaborative shopping communities to combine their buying power with other consumers? Who will join the social networks that share information about the hottest stores, trends and products?
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Key Insight Report 1 - Harnessing Influence (Social Media)
Today, individual consumers have become the primary creators of content. But has the business world figured out smart ways to use blogs, discussion boards, social network sites (such as MySpace) and video sites (such as YouTube)? Does ‘social media’ have a role in marketing anyway?
Or is social media a passing fad, something marketers can safely ignore and file under ‘bubble 2.0’? In four countries, we spoke to people on the leading edge of social media’s role in marketing who work in different marketing and communication disciplines and asked them for the current state and future direction of this emerging area.
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EDWARD GARNER, DIRECTOR OF RESEARCH, TNS WORLDPANEL, comments:
