Blogs

China – A powerhouse of its own kind!

Even a year ago nobody would have thought that China would be able to grab the global top spot in terms of auto sales as soon as 2009; predictions lay somewhere in the middle of the next decade. The publication...

27.07.2009 Klaus Paur

Still room for surprise!

The Shanghai Auto Show 2009 closed just recently, and this year’s exhibition has produced record results - the largest exhibition area ever, more industry participants than any previous year, and the highest number of visitors seen yet. An amazing performance...

19.05.2009 Klaus Paur

What the current environment means for fine tuning marketing strategies in China

There is no time in China like today. On one side it is buffeted by the tsunami of global economic crisis, on the other side its consumer base is rapidly increasing in size and value. How can marketers make the...

03.08.2009 Ashok Sethi

The most important consumer insight from China

China’s most important insight Gaining consumer insights is critical for marketers to design optimal strategies for the large and complex market of China. Of course, there are many insights we can share about the Chinese consumers - their peculiarities, idiosyncrasies...

02.06.2009 Ashok Sethi

The Amazonian Ghost

July 31, 2009 - by Herb Sorensen, Ph.D., Global Scientific Director, TNS Retail and Shopper E-Mail: herb.sorensen@tns-sorensen.com In the movie Ghost, with Patrick Swayze and Demi Moore, we see the spectral Swayze trying to reach his real world lover, by...

22.10.2009 Herb Sorensen

New type of shopper research studies non-purchasers

October 12, 2009 - by Siemon Scamell-Katz, Founder TNS Magasin E-Mail: siemon.scamell-katz@tns-global.com TNS Magasin has launched a new service which promises to deliver additional sales by answering the age old question: when shoppers don’t buy, why don’t they? Because these...

12.10.2009 Siemon Scamell-Katz

Traditional Media Still Rules!

This article in the NYT yesterday shows that traditional media still leads the blogosphere in breaking news by an average of 2.5 hours. Since the emergence of blogs, companies have developed paranoia that a blogger can create a crisis faster...

14.07.2009 Jim Nail

Social Media's Role in Healthcare Education, and the Implications for the Marketer

Recently, the Pew Internet and American Life Project published a study entitled The Social Life of Health Information. The study is quite informative, but as Cymfony's resident healthcare analyst, I found two of Pew's findings to be especially signicant: 1)...

10.07.2009 Ronnie McNeill

Dicing into Facebook Ads

If you are an advertiser who wants to drive large volumes of traffic to your site, there are two important things you are probably looking for:  reach and ease of implementing your campaign.  Facebook meets these qualifications.  It is currently the third largest site online with 125MM visitors in September and it is quickly approaching [...]

06.11.2009 Jessica Ong

“Game Over” for Wii?

When Nintendo first introduced the Wii in 2006, they did so with a lower price point than the competition and a focus on capturing interest from all demographics.  Demand for the Wii was so high that finding a Wii in a store was a rarity until earlier this year.  Since then, Nintendo has dominated in [...]

05.11.2009 Sarah Kalauskas