Virtual reality innovation

We use the latest virtual reality technology to deliver car clinics in a whole new way, offering better insights faster. Respondents wearing virtual reality headsets view and evaluate 3D imagery of prototype vehicle interiors and exteriors, making their selections by tapping a headset panel.  ...

The Automotive Path to Purchase Study

The Automotive Path to Purchase Study (TAPPS) is a powerful new approach designed by Kantar TNS to understand the multitude of factors that influence the car-buying process. Unlike traditional studies which collect consumer information retrospectively, TAPPS is the first interactive, online study...

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