Virtual reality innovation

We use the latest virtual reality technology to deliver car clinics in a whole new way, offering better insights faster. Respondents wearing virtual reality headsets view and evaluate 3D imagery of prototype vehicle interiors and exteriors, making their selections by tapping a headset panel.  ...

Connected car opportunities | Manufacturers need to speed up to keep up

Kantar TNS talks to connected car drivers to understand their experience with connected car features and recommends how manufacturers can better engage with customers to fully exploit opportunities and keep up in the race to offer increasingly connected cars.   Related content Kantar TNS Automotive...

Thriving in an eCommerce World

Find out how to build successful brands in today's complex and fragmented world with new touchpoints, new channels and new technologies. Related Shopper

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