Tackling inconsistent brand experiences

As people increasingly become connected, brands have a greater opportunity to reach them, but marketers are facing a greater risk of delivering an inconsistent brand experience Read the full article

January 2017

To win in eCommerce, brands need to learn local accents

In order for brands to grow their share of eCommerce in any given region or country, marketers must understand the nuances of the particular part of the local market they are dealing with Read the full article

December 2016

How to win the right friends – and influence the right people

Younger audiences are choosing very different sources of inspiration and influence – and marketing strategies need to respond Read more

November 2016

Brand opportunities aren’t what they used to be

In this article we explore the changing art of building brand memories and how it requires marketers to update both their creative approaches – and their own organisations. Read more

October 2016

Emotional intelligence through data

How brands can apply emotional intelligence to enable sophisticated understanding of the unique relationships and experiences people have with brands Read more

September 2016

Marketing in the Social-Mobile world

In many mobile-first markets, the web experience built around desktop PCs, browsers and search engines is not the norm. In parts of Asia and Africa, social platforms are how people access, experience and purchase through the web Read more

August 2016

The secrets of igniting online video sharing

It's not just top-tier influencers marketers need to target. Second wave influencers hold the key to sustained engagement Read more

August 2016

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August 2015

How to fill Big Data’s black holes

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill. Read more

April 2016 | Brand & Communication

Building better brand experiences in the Touchpoint Revolution

Discover the challenges of building better brand experiences during the Touchpoint Revolution, and reveal how focusing on emotion can deliver coherent customer journeys no matter what form they take. Read more

March 2016 | Brand & Communication, Digital

Programmatic performance anxiety? Here’s how to cure it

Find out why brands are getting programmatic wrong and the real significance of automated targeting for media planning and creativity. Read the full article

February 2016 | Digital

Latest news & insights

Tackling inconsistent brand experiences

Connectivity has a fundamental influence on how people consume media and make brand choices. It gives brands the opportunity to increase reach exponentially. Our latest Connected Life study reveals that for nearly a third of consumers...

January 2017
To win in eCommerce, brands need to learn local accents

Bill Gates once described the internet as the “town square for the global village of tomorrow”. It’s a town square that supports a rich diversity of shops and shopping experiences. Look across markets, and you quickly discover that not only...

December 2016
How to win the right friends – and influence the right people

At the recent Milan fashion show for Dolce & Gabbana, editors of long-established industry bibles like Vogue found themselves relegated to the second row. Most of the young people on the sought-after seats in front of them didn’t work...

November 2016

As their audiences become more connected, brand marketers need to be open-minded about where their best opportunities lie A young woman in South Korea recently spent most of her day browsing an online shopping site – in breaks at work, over...

October 2016

Emotional intelligence through data Emotional Intelligence can be summed up as the ability to recognise and respond to how others are feeling at a particular moment in time. Without it, relationships tend to break down – and that’s the risk...

September 2016

Marketing in the Social-Mobile world Digital marketing strategies have historically had the web browser and the search engine at their heart. Marketers have relied on these channels to lead audiences to brand experiences on owned websites,...

August 2016 | Digital
The secrets of igniting online video sharing

The secrets of igniting online video sharing What pushes an online video past the tipping point in terms of sharing and reach? What separates those with genuine momentum and sustained influence from those that generate a brief flare of...

How brands will win in grocery’s eCommerce boom On June 9, Amazon announced the launch of its AmazonFresh online supermarket in London, with the likelihood of rolling out this same-day delivery across other major UK cities.  It’s the first...

June 2016 | Shopper

As crowdsourcing goes mainstream in the marketing world, there has been a growing debate about its usefulness over traditional methods of problem solving – particularly when it comes to crowdsourced creativity for brand development and...

June 2016 | Qualitative

What do effective social media campaigns look like? Marketers tend to answer this question by adding up numbers. They keep score of views, likes and shares, of the number of feeds that their activity appears in and the number of actions that...

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