Five challenges marketers must tackle in 2016

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers' lives – and how they bring those roles to life across platforms and touchpoints. Read more

January 2016 | Digital

Marketing that connects – a guide for brands

In a world where digital has created endless new marketing possibilities, we outline how to plan, activate and optimise marketing strategy in today’s disrupted world. Read more

October 2015 | Connected Life

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August 2015

Bridging the divide between brand and shopper marketing

Nothing exerts so great an influence on shoppers’ choices as brand equity; the way a shopper feels about a brand and his or her existing relationship with it. Read more

June 2015 | Shopper

Our newly complicated social lives

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them Find out more

October 2014 | Connected Life, Digital

Brand tracking’s forward-looking future

Marketers need sophisticated information which enables them to look to the future, not the past. Read full article

June 2015 | Brand tracking

The Ideal Man: The challenge of national cultures for global brands

How do different cultures frame their Ideal Man and what are the implications for brand strategies? Read more

June 2015 | Cultural insight
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Latest news & insights

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers' lives – and how they bring those roles to life across platforms and touchpoints. To be effective, they need a means of targeting...

Marketers need sophisticated information which enables them to look to the future, not the past, says Rosie Hawkins, global head of brand and communication at TNS A constant complaint about market research is that it is backward looking....

December 2015 | Brand & Communication

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them For the best part of a decade, our online social lives have been defined by a handful of giant networks: Facebook, Twitter and (for...

November 2015

The dynamics of transforming consumer behaviour Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing. However the technologies that set the...

November 2015 | Connected Life

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands. What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by TNS Qualitative looks at how different cultures...

Business has been booming in the Middle East over the past 10 years, particularly in the United Arab Emirates, Saudi Arabia and Qatar. With this exponential growth comes an ever-increasing demand for talent. However, finding the right people...

June 2015

Digital technology has the power to transform relationships between citizens and the state, in a personalised, ‘me.gov’ paradigm for government services. But it can only do so if it has the right research to guide it. In this feature, we...

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands The Ideal Man study by TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast, the...

Why is a set of perfect white teeth imperative for Americans? Why are Chinese men so slow to trust each other? Why is 'scoundrel' a compliment in Brazil? Why do German men think it is okay to walk around naked? And why are British men...

Argentina is a market ripe for disruption; a diverse society with an appetite for global brands. And yet immediate challenges around inflation and the economy have led to several such brands abandoning the market altogether. In this feature...

June 2015 | Argentina, New markets
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