The moment…you can have your beer and drink it too

How are beer brands finding moments of growth and relevance when people are increasingly conscious about their alcohol intake? Read more

April 2017

Gender intelligent design

Recent studies suggest women influence anywhere between 64-85% of buying decisions, despite this women feel products, advertising and brand experiences are not designed to speak to them Read the full article

March 2017

Ad enhancement, not interruption: capturing the moment

Bold content, targeted with razor sharp precision that elicits the right emotional reaction in the moment is the key to creating the results your brand wants Read more

February 2017

Tackling inconsistent brand experiences

As people increasingly become connected, brands have a greater opportunity to reach them, but marketers are facing a greater risk of delivering an inconsistent brand experience Read the full article

January 2017

To win in eCommerce, brands need to learn local accents

In order for brands to grow their share of eCommerce in any given region or country, marketers must understand the nuances of the particular part of the local market they are dealing with Read the full article

December 2016

How to win the right friends – and influence the right people

Younger audiences are choosing very different sources of inspiration and influence – and marketing strategies need to respond Read more

November 2016

Brand opportunities aren’t what they used to be

In this article we explore the changing art of building brand memories and how it requires marketers to update both their creative approaches – and their own organisations. Read more

October 2016

Emotional intelligence through data

How brands can apply emotional intelligence to enable sophisticated understanding of the unique relationships and experiences people have with brands Read more

September 2016

Marketing in the Social-Mobile world

In many mobile-first markets, the web experience built around desktop PCs, browsers and search engines is not the norm. In parts of Asia and Africa, social platforms are how people access, experience and purchase through the web Read more

August 2016

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Intelligence Applied is the home of the latest thinking from TNS, where we discuss the issues impacting our clients, explore what makes people tick and spotlight how these insights can create opportunities for business growth. Subscribe now

August 2015

How to fill Big Data’s black holes

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill. Read more

April 2016 | Brand & Communication
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Latest news & insights

The moment that… travelling got personal

Sipping sun-glistening cocktails between lazy palms in Mallorca. Barging slowly past picturesque villages on a spring day in Holland. Holiday moments are timeless. And the travel sector has always sold them neatly bundled, capturing the...

May 2017
The moment that… insurance started working for people

We live in an ‘on-demand’ economy, with goods and services designed to arrive at lightning speed for virtually all of life’s moments. That moment you need a taxi? An Uber is 2 minutes away. Hungry right now? Deliveroo will bring your...

May 2017
The moment...you can have your beer and drink it too

“Tools down… it’s time for a beer.” (Or two)  Weeknight drinks with friends and colleagues are often a welcome release after the weekly grind. And they’re hard to turn down - the moment your laptop closes at the end of a long day feels like...

April 2017
Gender intelligent design: what brands, product designers and customer services need to know

Femininity: its definition, role and perceived value within society is rapidly changing. In the wake of such change, the route to equality is being redefined. No longer is equality simply about obtaining the same status as a man (and likely...

March 2017
Ad enhancement, not interruption: capturing the moment

Picture the scene: you’re trying to share a video with a couple of friends to illustrate a point you’ve been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you’ve been playing before. You...

February 2017
Tackling inconsistent brand experiences

Connectivity has a fundamental influence on how people consume media and make brand choices. It gives brands the opportunity to increase reach exponentially. Our latest Connected Life study reveals that for nearly a third of consumers...

January 2017
To win in eCommerce, brands need to learn local accents

Bill Gates once described the internet as the “town square for the global village of tomorrow”. It’s a town square that supports a rich diversity of shops and shopping experiences. Look across markets, and you quickly discover that not only...

December 2016
How to win the right friends – and influence the right people

At the recent Milan fashion show for Dolce & Gabbana, editors of long-established industry bibles like Vogue found themselves relegated to the second row. Most of the young people on the sought-after seats in front of them didn’t work...

November 2016

As their audiences become more connected, brand marketers need to be open-minded about where their best opportunities lie A young woman in South Korea recently spent most of her day browsing an online shopping site – in breaks at work, over...

October 2016

Emotional intelligence through data Emotional Intelligence can be summed up as the ability to recognise and respond to how others are feeling at a particular moment in time. Without it, relationships tend to break down – and that’s the risk...

September 2016
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