Suspicious minds: lessons for brands in a post-truth age

How does a crisis in trust impact brands today, and what are the implications for brand engagement in our hyper-connected world? Read the full article

November 2017

The trust divide for brands online

Suspicious minds in developed nations vs. more accepting attitudes in emerging markets: how can brands bridge the consumer trust divide? Read the full article

October 2017

Discover our latest thinking

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November 2017

The moment that… banking got personal

How can banks redefine themselves for a digital age, creating moments that drive revenue and deliver a coherent brand experience? Subscribe now

August 2017

The moment that… cash was no longer king

Although adoption of digital payments has been driven by younger generations, it is the older consumers, with buying power and savings who present the greatest opportunity for banks to capitilise on. Read more

August 2017

The moment that… subscription models disrupted beauty

The best new beauty brands are rethinking the moments they share with their customers entirely for the digital age. What are the keys to their success? Read the full article

August 2017

The moment that…there was a beverage for every occasion

As our drinks preferences become less predictable and more adventurous, how can beverage brands meet changing customer needs, in the moment? Read the full article

August 2017

The moment that… millennials rewrote the rules on car usage

How can automotive and mobility brands meet the needs of tech-savvy youngsters ‘in the moment’? Read more

June 2017

The moment…you can have your beer and drink it too

How are beer brands finding moments of growth and relevance when people are increasingly conscious about their alcohol intake? Read more

April 2017

Gender intelligent design

Recent studies suggest women influence anywhere between 64-85% of buying decisions, despite this women feel products, advertising and brand experiences are not designed to speak to them Read the full article

March 2017

Ad enhancement, not interruption: capturing the moment

Bold content, targeted with razor sharp precision that elicits the right emotional reaction in the moment is the key to creating the results your brand wants Read more

February 2017

Latest news & insights

While ‘post-truth’ has become a popular catch phrase thanks to the political turbulence of the last couple of years, the crisis of trust in the connected world extends much beyond recent history. In fact, people have been grappling with...

November 2017

Suspicious minds in developed nations vs. more accepting attitudes in emerging markets: how can brands bridge the consumer trust divide?  Over the coming months, through a series of infographics and articles, we will delve into each of these...

October 2017

The world of banking is evolving at a blistering pace. Digitisation and challenges from FinTechs require even the most traditional banks to move with the times . It’s no wonder banks are feeling nervous: the rise of FinTechs and challenger...

August 2017

Few sectors have experienced as much disruption as banking over the last decade or so. The trusted partner personified by a high street presence and friendly bank manager has given way to an uneasy hybrid of digital and telephone services....

July 2017

Beauty brands occupy a very special and intimate place in our hearts. The products we use on our bodies need to look, smell and feel just right. In the days before online shopping, experimentation happened in store or at specially curated...

July 2017

Modern life is fast, furious and unpredictable. The internet facilitates the travel of trends from one side of the globe to the other, inspiring experimentation leaving brands with a traditionally loyal fan base face in stiff competition....

July 2017

Once upon a time baby boomers were teenagers, the American dream was gold and owning a car was the ultimate status symbol. The automotive industry enjoyed limitless enthusiasm from its customers since so many important moments in their...

June 2017

The snack food industry is well-versed in psychology. To be successful, a brand must know that we nibble not just to satisfy our basic hunger, but also our emotional needs. Snack food brands have historically positioned their products to...

June 2017

Sipping sun-glistening cocktails between lazy palms in Mallorca. Barging slowly past picturesque villages on a spring day in Holland. Holiday moments are timeless. And the travel sector has always sold them neatly bundled, capturing the...

May 2017

We live in an ‘on-demand’ economy, with goods and services designed to arrive at lightning speed for virtually all of life’s moments. That moment you need a taxi? An Uber is 2 minutes away. Hungry right now? Deliveroo will bring your...

May 2017
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