When it comes to customer experience, the time for talk has passed

There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much meaningful action going on as there really should be. Read more

October 2018

Authentically disruptive: staying true, thinking differently

While not every brand can push the boundaries as far as Alibaba or Airbnb, opportunities exist for established brands to challenge norms and perceived wisdoms about their own brand or category. Read more

August 2018

Leaps of faith: inspiring trust in disruptive times

Marketers have often thought of trust as an outcome doing everything else right. But in a disruptive environment where there is a crisis of trust, it is important to have a proactive strategy to inspire trust. Read more

July 2018

Why brands must think ‘women-first’ when developing voice applications

As women around the world are less digitally connected than men, could voice technology help bridge this gender digital divide and help women leapfrog to equality? Read the full article

June 2018

Are your digital ads engaging or intrusive? It depends who you’re targeting

How can marketers ensure that their digital ad campaigns cut through across an ever-expanding choice of channels, without alienating people along the way? Read more

May 2018

From bricks, clicks to Insta-pics: what’s next for social commerce?

Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping? Read more

April 2018

Building brand equity on social media: what brands can learn from YouTube

People often feel that branded content on social media is irrelevant. As brands increase their spend on these channels, how can Read more

February 2018

The data debate: creating fairer value exchanges between people and brands

People are becoming increasingly wary of the amount of information brands have on them, questioning how open they should be with their personal data. Read more

January 2018

The trust divide for brands online

Suspicious minds in developed nations vs. more accepting attitudes in emerging markets: how can brands bridge the consumer trust divide? Read the full article

October 2017

Attention seekers: Is communications overload alienating consumers?

How does a crisis in trust impact brands today, and what are the implications for brand engagement in our hyper-connected world? Read more

December 2017

Suspicious minds: lessons for brands in a post-truth age

How does a crisis in trust impact brands today, and what are the implications for brand engagement in our hyper-connected world? Read the full article

November 2017

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November 2017

The moment that… banking got personal

How can banks redefine themselves for a digital age, creating moments that drive revenue and deliver a coherent brand experience? Subscribe now

August 2017

The moment that…there was a beverage for every occasion

As our drinks preferences become less predictable and more adventurous, how can beverage brands meet changing customer needs, in the moment? Read the full article

August 2017

The moment…you can have your beer and drink it too

How are beer brands finding moments of growth and relevance when people are increasingly conscious about their alcohol intake? Read more

April 2017

Gender intelligent design

Recent studies suggest women influence anywhere between 64-85% of buying decisions, despite this women feel products, advertising and brand experiences are not designed to speak to them Read the full article

March 2017
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Latest news & insights

When it comes to customer experience, the time for talk has passed

There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much meaningful action going on as there really should be. Customer experience (CX) is a rapidly-growing sector valued...

October 2018
Authentically disruptive: staying true, thinking differently

Disruption is happening all around us, from the TV that we watch, to the taxis we take or the way we make payments. By definition, something that “interrupts an event, activity, or process”, disruption has become a code word for products,...

August 2018
Leaps of faith: inspiring trust in disruptive times

The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user bases. Consider the following statements: Trusted by...

July 2018
Leapfrogging to equality: Why brands must think ‘women-first’ when developing voice applications

Two decades ago, mobile connectivity enabled underserved populations in emerging markets to leapfrog their way past the non-existent landline infrastructure. More recently, mCommerce has enabled financial inclusion for people in these...

June 2018
Are your digital ads engaging or intrusive? It depends who you’re targeting

Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital advertising’s ability to truly...

May 2018
From bricks, clicks to Insta-pics: what’s next for social commerce?

Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping? Sources: * Business Insider, 2018 ** Kantar Consulting, Global MONITOR (2017)

April 2018

People often feel that branded content on social media is irrelevant. As brands increase their spend on these channels, how can they build deeper relationships with people?

February 2018
The data debate: creating fairer value exchanges between people and brands

*GDPR stands for the General Data Protection Regulation and comes into force in Europe in May 2018. It aims to give people more control over their personal data. It will require users to consent to their data being used, and is driving...

January 2018
Attention seekers: Is communications overload alienating consumers?

How does a crisis in trust impact brands today, and what are the implications for brand engagement in our hyper-connected world?

December 2017

While ‘post-truth’ has become a popular catch phrase thanks to the political turbulence of the last couple of years, the crisis of trust in the connected world extends much beyond recent history. In fact, people have been grappling with...

November 2017
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