Your digital campaign fell flat. Now what?

Digital campaign underperforming? Targeting the most receptive audiences can help. Read more

February 2015 | Digital

What does it take to make your brand a Hero?

We present the essential playbook for would-be Heroes. Find out more

October 2014 | Brand & Communication

Matching supply and demand for brand content

For brands to succeed in content marketing, they need to put the right material in front of those that actually want it. Find out more

September 2014 | Digital

The truth about mobiles and shopping

A study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Read full article

September 2014 | Digital

The other side of the story

Want to tell a great brand story? You’ll need to learn how to listen first. Read full story

December 2014 | Qualitative
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June 2015 | Argentina, New markets

Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media feedback...

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April 2015 | NeedScope

One in every four Africans is a Nigerian – and with their economy recently overtaking South Africa’s to become the continent’s largest, the “giant of Africa” represents a vast opportunity for brands. However, Nigeria demands an approach that...

April 2015 | Nigeria, New markets

If they are to guide brand strategies amongst Base of the Pyramid (BoP) consumers, researchers must learn to operate without the shared assumptions on which communication typically relies. In this feature, we explore how the absence of such common...

March 2015 | Cultural insight
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