Your digital campaign fell flat. Now what?

Digital campaign underperforming? Targeting the most receptive audiences can help. Read more

February 2015 | Digital

What does it take to make your brand a Hero?

We present the essential playbook for would-be Heroes. Find out more

October 2014 | Brand & Communication

Matching supply and demand for brand content

For brands to succeed in content marketing, they need to put the right material in front of those that actually want it. Find out more

September 2014 | Digital

The truth about mobiles and shopping

A study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Read full article

September 2014 | Digital

The other side of the story

Want to tell a great brand story? You’ll need to learn how to listen first. Read full story

December 2014 | Qualitative
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Latest news & insights

What does great marketing look like in the social media age? Why does one piece of activity set social platforms alight when another barely resonates? And what does it really mean for the brand when it does? These are questions near the top of the...

Emotion is fundamental to every decision that every consumer makes. It enables our fast thinking, exerts an unconscious influence over our choices and is always, always in play when it comes to how we respond to brands. Brands can only become...

April 2015 | NeedScope

One in every four Africans is a Nigerian – and with their economy recently overtaking South Africa’s to become the continent’s largest, the “giant of Africa” represents a vast opportunity for brands. However, Nigeria demands an approach that...

April 2015 | Nigeria, New markets

If they are to guide brand strategies amongst Base of the Pyramid (BoP) consumers, researchers must learn to operate without the shared assumptions on which communication typically relies. In this feature, we explore how the absence of such common...

March 2015 | Cultural insight

Nem o melhor anúncio do mundo vai entregar os resultados, se não puder alcançar as pessoas propensas a comprar seu produto. Uma abordagem focada no futuro, para a identificação de audiência receptiva está produzindo resultados, onde a segmentação...

March 2015

As consumer confidence returns following the end of a military coup, western brands face renewed competition from local challengers for a share of Southeast Asia’s second-largest economy. We reveal the strategies that can unlock growth by aligning...

February 2015 | Thailand

The best product in the world, with the best ad in the world, won’t sell as expected if that ad isn’t seen by a receptive audience. As traditional approaches to targeting struggle to cope with a changing media landscape, we reveal how a future-...

February 2015 | Digital

Brands are obsessed with the art of telling stories. However, only by unearthing deeper narratives within their audience’s minds can they tell original tales that connect on a deeper level. The fact is though, that many brands are too busy telling...

December 2014 | ThinkTank

Jorge Vargas, CEO of TNS Mexico, reveals a market where indigenous and Catholic traditions mix with a rapidly growing economy, an assertive younger generation and new challenges and opportunities: The rapid-growth characteristics that have earned...

December 2014 | Mexico, New markets

The global research programmes that deliver the best value are not the most standardised – and they are not usually the most elaborate. TNS’s experience of working with global research programmes shows how brands can create strong, flexible...

December 2014
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