From bricks, clicks to Insta-pics: what’s next for social commerce?

Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping? Read more

April 2018

Building brand equity on social media: what brands can learn from YouTube

People often feel that branded content on social media is irrelevant. As brands increase their spend on these channels, how can Read more

February 2018

The data debate: creating fairer value exchanges between people and brands

People are becoming increasingly wary of the amount of information brands have on them, questioning how open they should be with their personal data. Read more

January 2018

The trust divide for brands online

Suspicious minds in developed nations vs. more accepting attitudes in emerging markets: how can brands bridge the consumer trust divide? Read the full article

October 2017

Attention seekers: Is communications overload alienating consumers?

How does a crisis in trust impact brands today, and what are the implications for brand engagement in our hyper-connected world? Read more

December 2017

Suspicious minds: lessons for brands in a post-truth age

How does a crisis in trust impact brands today, and what are the implications for brand engagement in our hyper-connected world? Read the full article

November 2017

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November 2017

The moment that… banking got personal

How can banks redefine themselves for a digital age, creating moments that drive revenue and deliver a coherent brand experience? Subscribe now

August 2017

The moment that… cash was no longer king

Although adoption of digital payments has been driven by younger generations, it is the older consumers, with buying power and savings who present the greatest opportunity for banks to capitilise on. Read more

August 2017

The moment that… subscription models disrupted beauty

The best new beauty brands are rethinking the moments they share with their customers entirely for the digital age. What are the keys to their success? Read the full article

August 2017

The moment that…there was a beverage for every occasion

As our drinks preferences become less predictable and more adventurous, how can beverage brands meet changing customer needs, in the moment? Read the full article

August 2017

The moment…you can have your beer and drink it too

How are beer brands finding moments of growth and relevance when people are increasingly conscious about their alcohol intake? Read more

April 2017

Gender intelligent design

Recent studies suggest women influence anywhere between 64-85% of buying decisions, despite this women feel products, advertising and brand experiences are not designed to speak to them Read the full article

March 2017
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Latest news & insights

From bricks, clicks to Insta-pics: what’s next for social commerce?

Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping? Sources: * Business Insider, 2018 ** Kantar Consulting, Global MONITOR (2017)

April 2018

People often feel that branded content on social media is irrelevant. As brands increase their spend on these channels, how can they build deeper relationships with people?

February 2018
The data debate: creating fairer value exchanges between people and brands

*GDPR stands for the General Data Protection Regulation and comes into force in Europe in May 2018. It aims to give people more control over their personal data. It will require users to consent to their data being used, and is driving...

January 2018
Attention seekers: Is communications overload alienating consumers?

How does a crisis in trust impact brands today, and what are the implications for brand engagement in our hyper-connected world?

December 2017

While ‘post-truth’ has become a popular catch phrase thanks to the political turbulence of the last couple of years, the crisis of trust in the connected world extends much beyond recent history. In fact, people have been grappling with...

November 2017
The trust divide for brands online

Suspicious minds in developed nations vs. more accepting attitudes in emerging markets: how can brands bridge the consumer trust divide?  Over the coming months, through a series of infographics and articles, we will delve into each of these...

October 2017
The moment that… banking got personal

The world of banking is evolving at a blistering pace. Digitisation and challenges from FinTechs require even the most traditional banks to move with the times . It’s no wonder banks are feeling nervous: the rise of FinTechs and challenger...

August 2017
The moment that… cash was no longer king

Few sectors have experienced as much disruption as banking over the last decade or so. The trusted partner personified by a high street presence and friendly bank manager has given way to an uneasy hybrid of digital and telephone services....

July 2017
The moment that… subscription models disrupted beauty

Beauty brands occupy a very special and intimate place in our hearts. The products we use on our bodies need to look, smell and feel just right. In the days before online shopping, experimentation happened in store or at specially curated...

July 2017
The moment that…there was a beverage for every occasion

Modern life is fast, furious and unpredictable. The internet facilitates the travel of trends from one side of the globe to the other, inspiring experimentation leaving brands with a traditionally loyal fan base face in stiff competition....

July 2017
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