Why going viral is not enough: the shape of effective social media campaigns

What do effective social media campaigns look like? Marketers have become accustomed to measuring impressions, likes, retweets, shares as a measure of success. But what impact does this generate for brands in the long-term? Read more

May 2016

How to fill Big Data’s black holes

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill. Read more

April 2016 | Brand & Communication

Building better brand experiences in the Touchpoint Revolution

Discover the challenges of building better brand experiences during the Touchpoint Revolution, and reveal how focusing on emotion can deliver coherent customer journeys no matter what form they take. Read more

March 2016 | Brand & Communication, Digital

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August 2015

Programmatic performance anxiety? Here’s how to cure it

Find out why brands are getting programmatic wrong and the real significance of automated targeting for media planning and creativity. Read the full article

February 2016 | Digital

Five challenges marketers must tackle in 2016

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers' lives – and how they bring those roles to life across platforms and touchpoints. Read more

January 2016 | Digital

Marketing that connects – a guide for brands

In a world where digital has created endless new marketing possibilities, we outline how to plan, activate and optimise marketing strategy in today’s disrupted world. Read more

October 2015 | Connected Life

Our newly complicated social lives

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them Find out more

October 2014 | Connected Life, Digital

Brand tracking’s forward-looking future

Marketers need sophisticated information which enables them to look to the future, not the past. Read full article

June 2015 | Brand tracking
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Latest news & insights

What do effective social media campaigns look like? Marketers tend to answer this question by adding up numbers. They keep score of views, likes and shares, of the number of feeds that their activity appears in and the number of actions...

May 2016

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill. A...

April 2016

It’s increasingly said that today’s brands are the sum of consumer experiences – and that marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few...

March 2016 | NeedScope

Super Bowl ads may have unique $5m price tags attached to them; they may reach more TV viewers, and receive more media attention than any other marketing opportunity; but when it comes down to it, they face the same challenges as any...

February 2016

Google’s Matt Brittin once likened programmatic to teenage sex – and it’s easy to understand why. Everyone seems to be worrying about whether the competition is doing more of it, or doing it better than they are. The truth, though, is...

February 2016

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers' lives – and how they bring those roles to life across platforms and touchpoints. To be effective, they need a means of...

Marketers need sophisticated information which enables them to look to the future, not the past, says Rosie Hawkins, global head of brand and communication at TNS A constant complaint about market research is that it is backward looking...

December 2015 | Brand & Communication

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them For the best part of a decade, our online social lives have been defined by a handful of giant networks: Facebook, Twitter and...

November 2015 | Qualitative, Digital

The dynamics of transforming consumer behaviour Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing. However the technologies that set...

November 2015 | Connected Life

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands. What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by TNS Qualitative looks at how different...

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