Marketing in the Social-Mobile world

In many mobile-first markets, the web experience built around desktop PCs, browsers and search engines is not the norm. In parts of Asia and Africa, social platforms are how people access, experience and purchase through the web Read more

August 2016

The secrets of igniting online video sharing

It's not just top-tier influencers marketers need to target. Second wave influencers hold the key to sustained engagement Read more

August 2016

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August 2015

Embracing crowdsourcing for the right reasons

There’s been a growing debate about the real value and cost-effectiveness of crowdsourcing over traditional problem-solving methods. So how should brands approach crowdsourcing to harness its creative power? Read more

June 2016

Why going viral is not enough: the shape of effective social media campaigns

What do effective social media campaigns look like? Marketers have become accustomed to measuring impressions, likes, retweets, shares as a measure of success. But what impact does this generate for brands in the long-term? Read more

May 2016

How to fill Big Data’s black holes

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill. Read more

April 2016 | Brand & Communication

Building better brand experiences in the Touchpoint Revolution

Discover the challenges of building better brand experiences during the Touchpoint Revolution, and reveal how focusing on emotion can deliver coherent customer journeys no matter what form they take. Read more

March 2016 | Brand & Communication, Digital

Programmatic performance anxiety? Here’s how to cure it

Find out why brands are getting programmatic wrong and the real significance of automated targeting for media planning and creativity. Read the full article

February 2016 | Digital

Five challenges marketers must tackle in 2016

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers' lives – and how they bring those roles to life across platforms and touchpoints. Read more

January 2016 | Digital
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Latest news & insights

Emotional intelligence through data Emotional Intelligence can be summed up as the ability to recognise and respond to how others are feeling at a particular moment in time. Without it, relationships tend to break down – and that’s the risk...

September 2016

Marketing in the Social-Mobile world Digital marketing strategies have historically had the web browser and the search engine at their heart. Marketers have relied on these channels to lead audiences to brand experiences on owned websites,...

August 2016 | Digital

The secrets of igniting online video sharing What pushes an online video past the tipping point in terms of sharing and reach? What separates those with genuine momentum and sustained influence from those that generate a brief flare of...

How brands will win in grocery’s eCommerce boom On June 9, Amazon announced the launch of its AmazonFresh online supermarket in London, with the likelihood of rolling out this same-day delivery across other major UK cities.  It’s the first...

June 2016 | Shopper

As crowdsourcing goes mainstream in the marketing world, there has been a growing debate about its usefulness over traditional methods of problem solving – particularly when it comes to crowdsourced creativity for brand development and...

June 2016 | Qualitative

What do effective social media campaigns look like? Marketers tend to answer this question by adding up numbers. They keep score of views, likes and shares, of the number of feeds that their activity appears in and the number of actions that...

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill. A new...

April 2016

It’s increasingly said that today’s brands are the sum of consumer experiences – and that marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few...

Super Bowl ads may have unique $5m price tags attached to them; they may reach more TV viewers, and receive more media attention than any other marketing opportunity; but when it comes down to it, they face the same challenges as any other...

February 2016

Google’s Matt Brittin once likened programmatic to teenage sex – and it’s easy to understand why. Everyone seems to be worrying about whether the competition is doing more of it, or doing it better than they are. The truth, though, is that...

February 2016
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