Bridging the gap

We’ve identified 4 changes to shopper marketing research to help brands achieve a more effective, integrated approach. Find out more

October 2014 | Connected Shopper Journey

You’re listening but are you learning?

Social media offers a goldmine of customer experience insight but it takes a smart approach to manage its complexity. Read full article

June 2015 | socialTRI*M

The Ideal Man: The challenge of national cultures for global brands

How do different cultures frame their Ideal Man and what are the implications for brand strategies? Read more

June 2015 | Cultural insight

Making me.gov happen

The 7 questions that government will need answers for, as they seek to navigate the transition to me.gov. Find out more

June 2015 | Political & Social
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Latest news & insights

Digital technology has the power to transform relationships between citizens and the state, in a personalised, ‘me.gov’ paradigm for government services. But it can only do so if it has the right research to guide it. In this feature, we explore the...

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands The Ideal Man study by TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast, the study’s...

Why is a set of perfect white teeth such an imperative for Americans? Why are Chinese men so slow to trust each other? Why did the Italians re-elect Berlusconi so many times? These questions are hugely important to global brands, because in today’s...

Argentina is a market ripe for disruption; a diverse society with an appetite for global brands. And yet immediate challenges around inflation and the economy have led to several such brands abandoning the market altogether. In this feature, we...

June 2015 | Argentina, New markets

Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media feedback...

Nothing exerts so great an influence on shoppers’ choices as brand equity; the way a shopper feels about a brand and his or her existing relationship with it. And yet time and time again brands see their hard-won place in consumer hearts and minds...

Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. In this feature we explain the techniques between...

What does great marketing look like in the social media age? Why does one piece of activity set social platforms alight when another barely resonates? And what does it really mean for the brand when it does? These are questions near the top of the...

Emotion is fundamental to every decision that every consumer makes. It enables our fast thinking, exerts an unconscious influence over our choices and is always, always in play when it comes to how we respond to brands. Brands can only become...

April 2015 | NeedScope

One in every four Africans is a Nigerian – and with their economy recently overtaking South Africa’s to become the continent’s largest, the “giant of Africa” represents a vast opportunity for brands. However, Nigeria demands an approach that...

April 2015 | Nigeria, New markets
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