The innovation paradox – how much choice is too much?

The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says Nikki Davey. Read more

May 2018

Customer journeys must be redefined

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why. Read more

May 2018

Why your brand must have a position on gender

As marketers, we have a powerful platform to change the role models and messages society sees about gender, says Anne Rayner, for the benefit of future society and commercially for the brands we represent. Read more

March 2018

Killing unconscious bias is the only way to solve advertising’s gender problem

As part of International Woman's Day, Kantar TNS' Anne Rayner spoke to Mumbrella about how drawing attention to unconscious bias is the only answer to finally solving the problem of gender in advertising. Subscribe now

March 2018

The myth of customer experience: What Asia's marketers should really be focusing on

Investing in every customer experience won’t deliver a positive return on investment – because customers don’t make decisions based on all the experiences they have. They make decisions based on the memories of a select few experiences. Find out how brands can identify which experiences have the potential to be memorable. Read more

January 2018

The future of business: Integrating the offline and online to delight the customer

Stephane Sanchez, Kantar TNS’s Customer Experience expert in APAC, discusses designing customer journeys that leverage both technology and humans, enabling brands to develop positive emotions that drive loyalty across online and offline experiences. Read more

January 2018

Less connected car cleverness, more real-world relevance please

Connected car tech is clever stuff, but are auto brands forgetting one fundamental element in their quest for competitive advantage: the driver? Read more

January 2018

Connected cars. Disconnected owners.

How engaged are connected car owners? Our study reveals a huge opportunity for growth. Find out four opportunities to engage drivers. Read more

January 2018

The consumer trust divide for brands online

Connected Life study reveals disparity in attitudes to trust online when it comes to developed and emerging nations. Read more >

October 2017

Kantar unveils a new corporate identity across its operating brands; announces launch of two new operating brands

Unified look and feel reflects more collaborative working approach Read more

September 2016

My kingdom for your attention

As consumers increasingly expect brands to listen, respond and interact with them in the manner of real people, Anjali Puri, Global Head of Kantar TNS Qualitative, explains the imperative for brands to move away from attention-seeking social media strategies to strategies that make people the recipients of attention. Read more

May 2016

Millennials spend one day every week on their phones

3.2 hours a day spent on Millennial mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. Read more

June 2015 | Connected Life
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11 December 2018

Kantar TNS collected an impressive six awards at the New Zealand Research Association Effectiveness Awards, held at the Hilton on Auckland’s waterfront on Friday 17 August 2018.

20 August 2018

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why.

23 May 2018

The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says Nikki Davey.

22 May 2018

Kantar Analytics Practice launches to fuel clients’ business growth

03 May 2018

As marketers, we have a powerful platform to change the role models and messages society sees about gender, says Anne Rayner, for the benefit of future society and commercially for the brands we represent.

16 March 2018

As part of International Woman's Day, Kantar TNS' Anne Rayner spoke to Mumbrella about how drawing attention to unconscious bias is the only answer to finally solving the problem of gender in advertising.

16 March 2018

Investing in every customer experience won’t deliver a positive return on investment – because customers don’t make decisions based on all the experiences they have. They make decisions based on the memories of a select few experiences. Find out how brands can identify which experiences have the potential to be memorable.

29 January 2018

Stephane Sanchez, Kantar TNS’s Customer Experience expert in APAC, discusses designing customer journeys that leverage both technology and humans, enabling brands to develop positive emotions that drive loyalty across online and offline experiences.

23 January 2018

Kantar TNS, one of the world’s largest research agencies, and Qualtrics, the leader in experience management, today announced a global partnership to help organisations put customers at the heart of their business.

22 January 2018
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