Bias in the Asian media and marketing industry

When we started investigating the state of equality within Asia’s media and marketing industry back in 2017, we found that women felt unfairly judged and challenged when they tried to lead. Sadly, an update finds things are changing for the worse. Read more

July 2019

How FNB achieved growth in a weak economy

In our report, Mastering Momentum we highlighted the need for brands to grow market share by investing across three stages of the customer lifecycle: experience, exposure and activation. Brands that over-achieved at each of these three stages grew by an average of 46 percent across a three-year time frame. Read more

July 2019

Touching moments: Usage experience is essential in the touchpoint mix

Even in today’s digital world, brands like Apple put high effort in making consumers touch and feel the product in their iconic stores. Why? Because the physical usage experience is still key for decision making and brand building. Brands should therefore find innovative ways to drive these 'touching' moments. Read more

July 2019

Why marketers need to master momentum to build brand value

Kantar has just issued a new report titled, “Mastering Momentum,” which addresses the challenge of how to grow a brand over the short and long term. We all know marketing needs to generate sales now, but how can marketers also ensure that their activities also build for the future? Read more

July 2019

Jeff Bezos proven right: Word of Mouth is the future

Jeff Bezos said of the future of marketing, “The balance of power is shifting toward consumers and away from companies… in the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.” And our research proves that future is already here. Read more

May 2019

Australian brands just can’t get gender right – and consumers have noticed

On International Women’s Day, Amy Fridlund argues that Australian brands are still disproportionately out of touch when it comes to gender. Read more

March 2019

Kantar joins board of Movin’ On LAB to advance sustainable mobility

Kantar has joined the board of Movin’On LAB, the sustainable mobility “think and do tank”, alongside leading organisations across the broad mobility ecosystem. Read more

February 2019

Tackling touchpoints – making the most out of memorable brand experience

Gone are the days when retail marketing touchpoints were only steps in the path to purchase. Kantar TNS’ Jon O’Loughlin and Ryan France lay out how brands should tackle their touchpoints in the age of the ‘experience economy’. Read more

February 2019

Using neuroscience to pinpoint ‘a-ha’ moments for your brand

In this exclusive interview with Marketing Magazine, Deepak Varma, Kantar’s global head of neuroscience, explains how brands can measure the deep subconscious to enhance advertising, packaging, product and shopper solutions. Read more

February 2019

AdReaction: Some Marketers Moving Away From Dated Gender Targeting

In this exclusive interview with Wall Street Journal, Duncan Southgate discusses why changing consumer behaviour is forcing marketers to rethink gender targeting, and how broader industry initiatives are spurring change. Read more

January 2019

The innovation paradox – how much choice is too much?

The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says Nikki Davey. Read more

May 2018

Customer journeys must be redefined

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why. Read more

May 2018

Why your brand must have a position on gender

As marketers, we have a powerful platform to change the role models and messages society sees about gender, says Anne Rayner, for the benefit of future society and commercially for the brands we represent. Read more

March 2018

Killing unconscious bias is the only way to solve advertising’s gender problem

As part of International Woman's Day, Kantar TNS' Anne Rayner spoke to Mumbrella about how drawing attention to unconscious bias is the only answer to finally solving the problem of gender in advertising. Subscribe now

March 2018
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When we started investigating the state of equality within Asia’s media and marketing industry back in 2017, we found that women felt unfairly judged and challenged when they tried to lead. Sadly, an update finds things are changing for the worse.

17 July 2019

In our report, Mastering Momentum we highlighted the need for brands to grow market share by investing across three stages of the customer lifecycle: experience, exposure and activation. Brands that over-achieved at each of these three stages grew by an average of 46 percent across a three-year time frame.

08 July 2019

Even in today’s digital world, brands like Apple put high effort in making consumers touch and feel the product in their iconic stores. Why? Because the physical usage experience is still key for decision making and brand building. Brands should therefore find innovative ways to drive these 'touching' moments.

03 July 2019

Kantar has just issued a new report titled, “Mastering Momentum,” which addresses the challenge of how to grow a brand over the short and long term. We all know marketing needs to generate sales now, but how can marketers also ensure that their activities also build for the future?

01 July 2019

Kantar has just issued a new report titled, “Mastering Momentum,” which addresses the challenge of how to grow a brand over the short and long term. We all know marketing needs to generate sales now, but how can marketers also ensure that their activities also build for the future?

01 July 2019

85% of Asian consumers say they are less impulsive in their spending compared to two years ago, making it harder to brands to create sustainable growth.

27 June 2019

Kantar’s latest study, Mastering Momentum, which analysed 3,900 brands in the BrandZ™ database over a three-year period.

27 June 2019

For those of you unfamiliar with Movin'On, it is a world summit created to develop sustainable mobility solutions and is often compared favourably to Davos or CES for its reach and influence. Here are my impressions from the recent summit in Montreal.

26 June 2019

A couple of weeks ago I came across an article titled “The Death Of Brand Loyalty”. The author argues that because of a generational shift the concept of loyalty has lost relevance and nowadays it’s all about constant change. But is that really true?

12 June 2019

“Going viral” is often seen as the pinnacle of success for marketing or advertising teams. Kantar’s Matt Dodd explains why businesses need to develop a more nuanced approach to online and offline customer engagement, and how to study the link between the two.

06 June 2019
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