In this exclusive interview with Marketing Magazine, Deepak Varma, Kantar’s global head of neuroscience, explains how brands can measure the deep subconscious to enhance advertising, packaging, product and shopper solutions.
AdReaction: Some Marketers Moving Away From Dated Gender Targeting
Advertising Industry complacency is letting brands and women down
23rd January, London: Kantar, the world’s leading marketing insights and consulting company, today reveals plans for a new on-demand research and insights store.
USAA, Regions Bank and Chase Lead in Kantar’s new CX+ Index
Gone are the days when retail marketing touchpoints were only steps in the path to purchase. Kantar TNS’ Jon O’Loughlin and Ryan France lay out how brands should tackle their touchpoints in the age of the ‘experience economy’.
Kantar TNS collected an impressive six awards at the New Zealand Research Association Effectiveness Awards, held at the Hilton on Auckland’s waterfront on Friday 17 August 2018.
Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why.
The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says Nikki Davey.
Kantar Analytics Practice launches to fuel clients’ business growth
As marketers, we have a powerful platform to change the role models and messages society sees about gender, says Anne Rayner, for the benefit of future society and commercially for the brands we represent.
As part of International Woman's Day, Kantar TNS' Anne Rayner spoke to Mumbrella about how drawing attention to unconscious bias is the only answer to finally solving the problem of gender in advertising.
Investing in every customer experience won’t deliver a positive return on investment – because customers don’t make decisions based on all the experiences they have. They make decisions based on the memories of a select few experiences. Find out how brands can identify which experiences have the potential to be memorable.
Stephane Sanchez, Kantar TNS’s Customer Experience expert in APAC, discusses designing customer journeys that leverage both technology and humans, enabling brands to develop positive emotions that drive loyalty across online and offline experiences.
Kantar TNS, one of the world’s largest research agencies, and Qualtrics, the leader in experience management, today announced a global partnership to help organisations put customers at the heart of their business.
Despite vast investment by auto brands, 25% of car owners don’t actively use their connected car’s features. Many car owners uneducated about the technology during the purchase journey Car manufacturers significantly more trusted with data than tech giants such as Google and Apple
Connected Life study reveals disparity in attitudes to trust online when it comes to developed and emerging nations.
Global insights company, Kantar TNS, has launched eValuateNow on ZappiStore.
New study reveals app adoption is fundamentally changing worldwide city travel
Marketers: the future is ready for you now
London and Tokyo placed second and third
Connected Life study reveals opinions divided when it comes to brands on social.
Unified look and feel reflects more collaborative working approach
People in Asia Pacific have never been more selective when it comes to the content they are watching.
Connected cars offer the biggest opportunity for vehicle manufacturers in decades. Kantar TNS and BearingPoint automotive experts explore the engagement of connected car drivers and recommend strategies for OEMs to seize connected car opportunities.
As consumers increasingly expect brands to listen, respond and interact with them in the manner of real people, Anjali Puri, Global Head of Kantar TNS Qualitative, explains the imperative for brands to move away from attention-seeking social media strategies to strategies that make people the recipients of attention.
Voting isn't comparable to choosing a can of soup, but ‘what do Clinton and Trump's successes tell us about marketing to Americans?’ ask Kantar TNS Qualitative.
Kantar TNS announces that it has acquired all remaining shares in Kantar TNS ICAP, its agency in Greece. This acquisition increases Kantar TNS’s stake from 51% to 100%.
New analysis shows Colgate is scoring on novelty and Heinz’s sausage dogs are going viral; yet many brands are still failing on long-term impact
Looking across the globe, the average millennial (aged 16-30) with internet access spends 3.2 hours a day on their mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. That’s 1,168 hours or 49 days over the course of a year.
Following discussions between Aftab Associates and Kantar TNS, a decision was reached earlier this week to re-assign the affiliation agreement between the two businesses to MRB Pakistan (formerly Oasis Insights) which will represent Kantar TNS in this key growth market from Q2 2016.
New report shows 55% of global internet users are on instant messaging (IM) every day
Kantar TNS appoint Anne Rayner to Global Head of Communications Research
The Skoda Superb, Mercedes GLE and Renault Kadjar created the most ‘digital buzz’ in 2015.
Kantar is pleased to announce a forthcoming consolidation of its activity in Israel.
WPP has announced the winners of the 2015 Atticus Awards, honouring original published thinking in communications services.
Congratulations to John Lewis, winners of a Gold Creative Effectiveness Lion for ‘The bear and the hare’ at Cannes this week.
Global research consultancy Kantar TNS has developed a new approach to drill down into social media insights
Kantar TNS has appointed David Lansanah as Global Head of IPD.
Kantar TNS announces an exclusive and wide-reaching strategic partnership with GeoPoll, the world’s largest mobile survey platform.
Kantar TNS New Zealand releases results from an independent radio survey
Kantar TNS today announced a number of senior appointments across its Asia Pacific leadership team.
Award Recognizes Outstanding Performance in the Financial Services Marketplace
The six opportunities businesses should focus on in 2015 and beyond.
Global research consultancy Kantar TNS has announced the appointment of Andy Turton as Head of Automotive for the Americas.
Kantar and comScore have today announced a strategic alliance.
Global research consultancy Kantar TNS today announces new leadership for its global Qualitative team.
Kantar TNS reveals the ten trends that are set to disrupt the technology landscape in China and beyond over the next five years.
Serena has over 25 years’ experience working in qualitative research and consultancy across the region.
The study shows that Internet users in Thailand spend 3.1 hours per day with the phone in their hand and are online for 2.6.
For over a third of Internet users in Malaysia, the screen of their mobile phone is the first face they see in the morning
The seven questions that would-be product developers must ask themselves
Kantar TNS today announced that it would be establishing a presence in Mongolia, in partnership with Y&R Advertising.
mFluence utilises data from Kantar TNS’s Connected Life survey, a study of 55,000 internet users across 50 market
Global research consultancy Kantar TNS, today announced three new senior appointments to its Qualitative practice.
Apple’s iPhone 6 faces challenging launch conditions as it responds to the global growth of phablets.
Our company started small in Asia Pacific – learn more about where we’ve come from here.
Transformative approach helps businesses achieve true customer–centricity
Dr Arpapat (Nokki) Boonrod will join Kantar TNS Thailand as Managing Director, reporting to Chris Riquier, Kantar TNS CEO Asia Pacific.
Take a look at July's edition of the Intelligence Applied newsletter.
In ReQuest®, a quarterly study into the telecommunication behavior of over 20,000 U.S. households
While Asia's love affair with television endures, TV sets alone are no longer enough to satisfy our appetite for content.
Three quarters of internet users globally still watch TV daily, findings from Connected Life.
Kantar TNS launches quick turnaround tool to identify winning concepts for business growth
In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower.
The award was given for the joint development of the ‘Continental Drift Platform’.
According to Kantar TNS’s global analysis of 40,000 customers, companies can no longer ensure loyalty and spend just by providing a ...
Kantar TNS Korea wins Best Paper Award for ESOMAR Asia Pacific 2014
Chaitanya Reddy extends his responsibilities to boost presence across the Mekong
New research from Kantar TNS reveals why we love brands with the highest ‘IQ’
CIO Review recognises the power of Enprecis’ real time insights
To gain a meaningful return from their Chinese New Year advertising, brands need to do more than raise a smile.
Yong Joo Park joins Kantar TNS in newly created leadership role for APAC
Matteo Renzi, who has attracted the most attention among Twitter users with over 195,389 mentions so far in March.
New study shows ‘back-to-basics’ marketing holds most power in US auto market, as only 7% of buyers are influenced by...
In her new role, Anjali will be responsible for developing Kantar TNS’s qualitative offer, leading new thinking and articulating best..
Hemant will provide leadership to all the operations teams across India, and will report into Vishy Rajagopal S.
Zoe will be responsible for delivering a high-impact marketing strategy across the region and report to Chris Riquier, CEO APAC.
Global research consultancy Kantar TNS, has today announced the appointment of Chhavi Bhargava as Managing Director, India & Sri Lanka.
New study reveals China’s car buyers are now in the driving seat.
Companies have been damaging their business by launching ‘zombie’ and ‘cannibal’ products that eat into their profits.
Two new appointments to enhance its focus on partnering with clients in Asia Pacific to support them in growing their businesses
In this new role, Vishy’s initial priorities will be completing Kantar TNS’s transition to 100 percent electronic data collection.
Additional investment to strengthen partnership
The European Commission awards contract to Kantar TNS for a further four years.
Take a look at the August edition of the Intelligence Applied newsletter.
Michael joins Kantar TNS from Ogilvy & Mather where he has served as Director of Ethnography in the consumer insights and trends unit.
Nitin brings 18 years research industry experience to his new role and 12 years in Asia.
Kantar TNS, the world's leading consumer insights consultancy and a WPP company (WPP: NASDAQ), has agreed to acquire Sinotrust.
Doug is a well-known leader in qualitative research. He began his career in advertising, before founding the successful...
Kantar TNS’s 2013 Mobile Life study reveals how high street retailers can turn browsers into buyers
Kantar TNS has retained the prestigious Eurobarometer Qualitative studies contract from the European Commission.
Kantar TNS has today announced the appointment of Ernst & Young partner.
Jon Foged takes on new role
Figures published today by global research consultancy Kantar TNS, provide an insight into the mood of the Chinese consumer.
Mike Everett joins Kantar TNS in key global role
Lyn McGregor joins Kantar TNS in new global role
Customer dynamics redefined: the new ConversionModel.
But growth depends on building trust in banks and technology
Kantar TNS has announced the appointment of Radhecka Roy regional qualitative client leader, APAC.
A partnership with automotive customer experience specialists, Enprecis.
New book from Kantar TNS shopper expert Siemon Scamell-Katz explores how and why consumers make shopping choices
Kantar TNS reveals big opportunities for business as location-based services go mainstream.
The Automotive Path to Purchase Study (TAPPS) is the world’s first real-time analysis of the car-buying process.
Most avid internet users are now found in countries like Brazil, Russia, India and China.
Rebecca Wynberg joins Kantar TNS as CEO of Qualitative.
An in-depth study on the role of women in the mobile phone industry.
Kantar TNS will merge Kantar TNS OBOP and Kantar TNS Pentor.
Global report from world’s largest research consultancy, Kantar TNS, shows half of consumers don’t want to be bothered in social networks
Founded in 1958, Kantar TNS OBOP employs 129 people and is based in Warsaw.
Kristin Sharp joins Kantar TNS in new global leadership role.
Kantar TNS’s Global Affluent Investor reveals chequered picture of world affluence.
Mark leaves his role at IPSOS to take up this new position from January 2012.
New research unlocks power of mobile to transform lives.
Insights that build a comprehensive understanding of the real reputation drivers...
Canadians’ confidence in the economy continued its drop from last month.
Hofmeyr will be responsible for building Kantar TNS’s approach to behaviour change...
Turmoil in the stock markets has severely shaken Canadian consumers’ confidence.
The Flash Eurobarometers are ad hoc research studies.
Opportunities for Brokers Evident as Health Reform Takes Shape
Kantar TNS has appointed Abhijeet Dutta Ray as the Managing Director of Thailand.
In a robust, large-scale study of 4,600 affluent consumers.
ChatterBus offers a flexible and easy way to pose questions and ideas to online consumer.