Tackling touchpoints – making the most out of memorable brand experience

Gone are the days when retail marketing touchpoints were only steps in the path to purchase. Kantar TNS’ Jon O’Loughlin and Ryan France lay out how brands should tackle their touchpoints in the age of the ‘experience economy’. Read more

February 2019

Using neuroscience to pinpoint ‘a-ha’ moments for your brand

In this exclusive interview with Marketing Magazine, Deepak Varma, Kantar’s global head of neuroscience, explains how brands can measure the deep subconscious to enhance advertising, packaging, product and shopper solutions. Read more

February 2019

AdReaction: Some Marketers Moving Away From Dated Gender Targeting

In this exclusive interview with Wall Street Journal, Duncan Southgate discusses why changing consumer behaviour is forcing marketers to rethink gender targeting, and how broader industry initiatives are spurring change. Read more

January 2019

The innovation paradox – how much choice is too much?

The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says Nikki Davey. Read more

May 2018

Customer journeys must be redefined

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why. Read more

May 2018

Why your brand must have a position on gender

As marketers, we have a powerful platform to change the role models and messages society sees about gender, says Anne Rayner, for the benefit of future society and commercially for the brands we represent. Read more

March 2018

Killing unconscious bias is the only way to solve advertising’s gender problem

As part of International Woman's Day, Kantar TNS' Anne Rayner spoke to Mumbrella about how drawing attention to unconscious bias is the only answer to finally solving the problem of gender in advertising. Subscribe now

March 2018

The myth of customer experience: What Asia's marketers should really be focusing on

Investing in every customer experience won’t deliver a positive return on investment – because customers don’t make decisions based on all the experiences they have. They make decisions based on the memories of a select few experiences. Find out how brands can identify which experiences have the potential to be memorable. Read more

January 2018

The future of business: Integrating the offline and online to delight the customer

Stephane Sanchez, Kantar TNS’s Customer Experience expert in APAC, discusses designing customer journeys that leverage both technology and humans, enabling brands to develop positive emotions that drive loyalty across online and offline experiences. Read more

January 2018

Less connected car cleverness, more real-world relevance please

Connected car tech is clever stuff, but are auto brands forgetting one fundamental element in their quest for competitive advantage: the driver? Read more

January 2018

Connected cars. Disconnected owners.

How engaged are connected car owners? Our study reveals a huge opportunity for growth. Find out four opportunities to engage drivers. Read more

January 2018

My kingdom for your attention

As consumers increasingly expect brands to listen, respond and interact with them in the manner of real people, Anjali Puri, Global Head of Kantar TNS Qualitative, explains the imperative for brands to move away from attention-seeking social media strategies to strategies that make people the recipients of attention. Read more

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In this exclusive interview with Marketing Magazine, Deepak Varma, Kantar’s global head of neuroscience, explains how brands can measure the deep subconscious to enhance advertising, packaging, product and shopper solutions.

08 February 2019

AdReaction: Some Marketers Moving Away From Dated Gender Targeting

29 January 2019

Advertising Industry complacency is letting brands and women down

29 January 2019

23rd January, London: Kantar, the world’s leading marketing insights and consulting company, today reveals plans for a new on-demand research and insights store.

23 January 2019
11 December 2018

Gone are the days when retail marketing touchpoints were only steps in the path to purchase. Kantar TNS’ Jon O’Loughlin and Ryan France lay out how brands should tackle their touchpoints in the age of the ‘experience economy’.

01 November 2018

Kantar TNS collected an impressive six awards at the New Zealand Research Association Effectiveness Awards, held at the Hilton on Auckland’s waterfront on Friday 17 August 2018.

20 August 2018

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why.

23 May 2018

The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says Nikki Davey.

22 May 2018

Kantar Analytics Practice launches to fuel clients’ business growth

03 May 2018
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