The myth of customer experience: What Asia's marketers should really be focusing on

Investing in every customer experience won’t deliver a positive return on investment – because customers don’t make decisions based on all the experiences they have. They make decisions based on the memories of a select few experiences. Find out how brands can identify which experiences have the potential to be memorable. Read more

January 2018

The future of business: Integrating the offline and online to delight the customer

Stephane Sanchez, Kantar TNS’s Customer Experience expert in APAC, discusses designing customer journeys that leverage both technology and humans, enabling brands to develop positive emotions that drive loyalty across online and offline experiences. Read more

January 2018

Less connected car cleverness, more real-world relevance please

Connected car tech is clever stuff, but are auto brands forgetting one fundamental element in their quest for competitive advantage: the driver? Read more

January 2018

Connected cars. Disconnected owners.

How engaged are connected car owners? Our study reveals a huge opportunity for growth. Find out four opportunities to engage drivers. Read more

January 2018

The consumer trust divide for brands online

Connected Life study reveals disparity in attitudes to trust online when it comes to developed and emerging nations. Read more >

October 2017

E-hailing puts the brakes on traditional mobility

New figures released today have revealed a major shift in the way the world’s population is navigating its biggest cities. Read more

March 2017

Snapchat and Instagram usage soar but 26% of consumers actively ignoring brands online

Connected Life study reveals opinions divided when it comes to brands on social. Read more

September 2016

Kantar unveils a new corporate identity across its operating brands; announces launch of two new operating brands

Unified look and feel reflects more collaborative working approach Read more

September 2016

My kingdom for your attention

As consumers increasingly expect brands to listen, respond and interact with them in the manner of real people, Anjali Puri, Global Head of Kantar TNS Qualitative, explains the imperative for brands to move away from attention-seeking social media strategies to strategies that make people the recipients of attention. Read more

May 2016

Clinton and Trump: The brand war between old and new

What do their successes tell us about marketing to Americans? Read more

April 2016

Millennials spend one day every week on their phones

3.2 hours a day spent on Millennial mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. Read more

June 2015 | Connected Life

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Investing in every customer experience won’t deliver a positive return on investment – because customers don’t make decisions based on all the experiences they have. They make decisions based on the memories of a select few experiences. Find out how brands can identify which experiences have the potential to be memorable.

29 January 2018

Stephane Sanchez, Kantar TNS’s Customer Experience expert in APAC, discusses designing customer journeys that leverage both technology and humans, enabling brands to develop positive emotions that drive loyalty across online and offline experiences.

23 January 2018

Kantar TNS, one of the world’s largest research agencies, and Qualtrics, the leader in experience management, today announced a global partnership to help organisations put customers at the heart of their business.

22 January 2018

Despite vast investment by auto brands, 25% of car owners don’t actively use their connected car’s features. Many car owners uneducated about the technology during the purchase journey Car manufacturers significantly more trusted with data than tech giants such as Google and Apple

09 January 2018

Connected Life study reveals disparity in attitudes to trust online when it comes to developed and emerging nations.

16 October 2017

Global insights company, Kantar TNS, has launched eValuateNow on ZappiStore.

04 April 2017

New study reveals app adoption is fundamentally changing worldwide city travel

28 March 2017

Marketers: the future is ready for you now

06 February 2017
11 October 2016

Connected Life study reveals opinions divided when it comes to brands on social.

28 September 2016
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