Jeff Bezos proven right: Word of Mouth is the future

Jeff Bezos said of the future of marketing, “The balance of power is shifting toward consumers and away from companies… in the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.” And our research proves that future is already here. Read more

May 2019

Australian brands just can’t get gender right – and consumers have noticed

On International Women’s Day, Amy Fridlund argues that Australian brands are still disproportionately out of touch when it comes to gender. Read more

March 2019

Kantar joins board of Movin’ On LAB to advance sustainable mobility

Kantar has joined the board of Movin’On LAB, the sustainable mobility “think and do tank”, alongside leading organisations across the broad mobility ecosystem. Read more

February 2019

Tackling touchpoints – making the most out of memorable brand experience

Gone are the days when retail marketing touchpoints were only steps in the path to purchase. Kantar TNS’ Jon O’Loughlin and Ryan France lay out how brands should tackle their touchpoints in the age of the ‘experience economy’. Read more

February 2019

Using neuroscience to pinpoint ‘a-ha’ moments for your brand

In this exclusive interview with Marketing Magazine, Deepak Varma, Kantar’s global head of neuroscience, explains how brands can measure the deep subconscious to enhance advertising, packaging, product and shopper solutions. Read more

February 2019

AdReaction: Some Marketers Moving Away From Dated Gender Targeting

In this exclusive interview with Wall Street Journal, Duncan Southgate discusses why changing consumer behaviour is forcing marketers to rethink gender targeting, and how broader industry initiatives are spurring change. Read more

January 2019

The innovation paradox – how much choice is too much?

The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says Nikki Davey. Read more

May 2018

Customer journeys must be redefined

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why. Read more

May 2018

Why your brand must have a position on gender

As marketers, we have a powerful platform to change the role models and messages society sees about gender, says Anne Rayner, for the benefit of future society and commercially for the brands we represent. Read more

March 2018

Killing unconscious bias is the only way to solve advertising’s gender problem

As part of International Woman's Day, Kantar TNS' Anne Rayner spoke to Mumbrella about how drawing attention to unconscious bias is the only answer to finally solving the problem of gender in advertising. Subscribe now

March 2018

The myth of customer experience: What Asia's marketers should really be focusing on

Investing in every customer experience won’t deliver a positive return on investment – because customers don’t make decisions based on all the experiences they have. They make decisions based on the memories of a select few experiences. Find out how brands can identify which experiences have the potential to be memorable. Read more

January 2018

The future of business: Integrating the offline and online to delight the customer

Stephane Sanchez, Kantar TNS’s Customer Experience expert in APAC, discusses designing customer journeys that leverage both technology and humans, enabling brands to develop positive emotions that drive loyalty across online and offline experiences. Read more

January 2018

Less connected car cleverness, more real-world relevance please

Connected car tech is clever stuff, but are auto brands forgetting one fundamental element in their quest for competitive advantage: the driver? Read more

January 2018
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Ahead of the 2019 Movin’ On summit, Kantar has unveiled the network of ecosystem players joining them in the Mobility Futures Programme.

29 May 2019

Jeff Bezos said of the future of marketing, “The balance of power is shifting toward consumers and away from companies… in the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.” And our research proves that future is already here.

15 May 2019

To truly benefit from the emotional power of purposeful positioning, brands need to think carefully about authenticity, making sure it aligns with their brand values. Join us on 14 May to find out more.

09 May 2019

Kantar has announced that effective 2nd April 2019 all services and offerings will be delivered under the Kantar brand name. All other brands will be retired.

18 March 2019

On International Women’s Day, Amy Fridlund argues that Australian brands are still disproportionately out of touch when it comes to gender.

08 March 2019

Kantar Marketplace Goes Live, Delivering Smart, On-demand Insights Globally

06 March 2019

Kantar has joined the board of Movin’On LAB, the sustainable mobility “think and do tank”, alongside leading organisations across the broad mobility ecosystem.

19 February 2019

In this exclusive interview with Marketing Magazine, Deepak Varma, Kantar’s global head of neuroscience, explains how brands can measure the deep subconscious to enhance advertising, packaging, product and shopper solutions.

08 February 2019

AdReaction: Some Marketers Moving Away From Dated Gender Targeting

29 January 2019

Advertising Industry complacency is letting brands and women down

29 January 2019
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