Berlin, Auckland and Moscow lead global mobility

New analysis from Kantar’s Mobility Futures study reveals which cities are leading the way in mobility transformation. Find out more

October 2019 | Automotive

Mastering Momentum: register to our new webinar series on brand growth

Join our experts from across disciplines for this new webinar series exploring how marketers can combat data short-sightedness, and achieve both short-term sales objectives and long-term brand building. Read more

September 2019

Bias in the Asian media and marketing industry

When we started investigating the state of equality within Asia’s media and marketing industry back in 2017, we found that women felt unfairly judged and challenged when they tried to lead. Sadly, an update finds things are changing for the worse. Read more

July 2019

How FNB achieved growth in a weak economy

In our report, Mastering Momentum we highlighted the need for brands to grow market share by investing across three stages of the customer lifecycle: experience, exposure and activation. Brands that over-achieved at each of these three stages grew by an average of 46 percent across a three-year time frame. Read more

July 2019

Touching moments: Usage experience is essential in the touchpoint mix

Even in today’s digital world, brands like Apple put high effort in making consumers touch and feel the product in their iconic stores. Why? Because the physical usage experience is still key for decision making and brand building. Brands should therefore find innovative ways to drive these 'touching' moments. Read more

July 2019

Why marketers need to master momentum to build brand value

Kantar has just issued a new report titled, “Mastering Momentum,” which addresses the challenge of how to grow a brand over the short and long term. We all know marketing needs to generate sales now, but how can marketers also ensure that their activities also build for the future? Read more

July 2019

Jeff Bezos proven right: Word of Mouth is the future

Jeff Bezos said of the future of marketing, “The balance of power is shifting toward consumers and away from companies… in the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.” And our research proves that future is already here. Read more

May 2019

Australian brands just can’t get gender right – and consumers have noticed

On International Women’s Day, Amy Fridlund argues that Australian brands are still disproportionately out of touch when it comes to gender. Read more

March 2019

Kantar joins board of Movin’ On LAB to advance sustainable mobility

Kantar has joined the board of Movin’On LAB, the sustainable mobility “think and do tank”, alongside leading organisations across the broad mobility ecosystem. Read more

February 2019

Tackling touchpoints – making the most out of memorable brand experience

Gone are the days when retail marketing touchpoints were only steps in the path to purchase. Kantar TNS’ Jon O’Loughlin and Ryan France lay out how brands should tackle their touchpoints in the age of the ‘experience economy’. Read more

February 2019

Using neuroscience to pinpoint ‘a-ha’ moments for your brand

In this exclusive interview with Marketing Magazine, Deepak Varma, Kantar’s global head of neuroscience, explains how brands can measure the deep subconscious to enhance advertising, packaging, product and shopper solutions. Read more

February 2019

AdReaction: Some Marketers Moving Away From Dated Gender Targeting

In this exclusive interview with Wall Street Journal, Duncan Southgate discusses why changing consumer behaviour is forcing marketers to rethink gender targeting, and how broader industry initiatives are spurring change. Read more

January 2019
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New analysis from Kantar’s Mobility Futures study reveals which cities are leading the way in mobility transformation. Berlin tops Kantar’s City Mobility index on account of its cost-effective travel and ease of access to a wide variety of public transport infrastructure and ride-sharing services.

17 October 2019

When we started investigating the state of equality within Asia’s media and marketing industry back in 2017, we found that women felt unfairly judged and challenged when they tried to lead. Sadly, an update finds things are changing for the worse.

17 July 2019

In our report, Mastering Momentum we highlighted the need for brands to grow market share by investing across three stages of the customer lifecycle: experience, exposure and activation. Brands that over-achieved at each of these three stages grew by an average of 46 percent across a three-year time frame.

08 July 2019

Even in today’s digital world, brands like Apple put high effort in making consumers touch and feel the product in their iconic stores. Why? Because the physical usage experience is still key for decision making and brand building. Brands should therefore find innovative ways to drive these 'touching' moments.

03 July 2019

Kantar has just issued a new report titled, “Mastering Momentum,” which addresses the challenge of how to grow a brand over the short and long term. We all know marketing needs to generate sales now, but how can marketers also ensure that their activities also build for the future?

01 July 2019

Kantar has just issued a new report titled, “Mastering Momentum,” which addresses the challenge of how to grow a brand over the short and long term. We all know marketing needs to generate sales now, but how can marketers also ensure that their activities also build for the future?

01 July 2019

85% of Asian consumers say they are less impulsive in their spending compared to two years ago, making it harder to brands to create sustainable growth.

27 June 2019

Kantar’s latest study, Mastering Momentum, which analysed 3,900 brands in the BrandZ™ database over a three-year period.

27 June 2019

For those of you unfamiliar with Movin'On, it is a world summit created to develop sustainable mobility solutions and is often compared favourably to Davos or CES for its reach and influence. Here are my impressions from the recent summit in Montreal.

26 June 2019

A couple of weeks ago I came across an article titled “The Death Of Brand Loyalty”. The author argues that because of a generational shift the concept of loyalty has lost relevance and nowadays it’s all about constant change. But is that really true?

12 June 2019
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