Revealed: The Chinese New Year ads delivering double prosperity

Discover the secrets of the most successful Chinese New Year ads from 2014. Find out more

January 2015 | AdEval

TNS reveals ten trends that are set to shake up the technology sector in China

The 10 trends identified by TNS are set to impact devices, software, and services in China in 2015. Find out what they are

December 2014 | Technology

What does it take to make your brand a Hero?

We present the essential playbook for would-be Heroes. Find out more

October 2014 | Brand & Communication

The other side of the story

Want to tell a great brand story? You’ll need to learn how to listen first. Read full article

December 2014 | Qualitative

Matching supply and demand for brand content

For brands to succeed in content marketing, they need to put the right material in front of those that actually want it. Find out more

September 2014 | Digital

The truth about mobiles and shopping

A study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Read full article

September 2014 | Digital , Retail & Shopper
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Latest news & insights

Brands are obsessed with the art of telling stories. However, only by unearthing deeper narratives within their audience’s minds can they tell original tales that connect on a deeper level. The fact is though, that many brands are too busy telling...

December 2014 | ThinkTank

Jorge Vargas, CEO of TNS Mexico, reveals a market where indigenous and Catholic traditions mix with a rapidly growing economy, an assertive younger generation and new challenges and opportunities: The rapid-growth characteristics that have earned...

December 2014 | Mexico, New markets

The global research programmes that deliver the best value are not the most standardised – and they are not usually the most elaborate. TNS’s experience of working with global research programmes shows how brands can create strong, flexible...

December 2014

The nuances of today’s digital lives demand a new form of segmentation. In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions...

It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach depending on the market you are operating in. We present the...

Latest press releases

A new poll by TNS UK reveals that the Conservatives and Labour are currently neck-and-neck on 31% each.

22 January 2015

Global research consultancy TNS today announces new leadership for its global Qualitative team.

21 January 2015

A new poll by TNS UK reveals that almost half think that Nigel Farage is just saying what people think.

16 January 2015

TNS UK are pleased to announce that Desiree Lopez has been promoted to CEO, TNS BMRB and will join the TNS UK Board with effect.

07 January 2015

TNS UK is pleased to announce that Jamie Burnett has joined as new Director of Survey Methods and Sampling.

05 January 2015