When it comes to customer experience, the time for talk has passed

There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much meaningful action going on as there really should be. Read more

October 2018

Mobility misses big time. Our view from the Paris motor show 2018

Two years ago, the Paris motor show revealed exciting developments in mobility innovation. We thought this year’s would be equally eye-opening, as congestion and seamless urban mobility have become even bigger issues. What we discovered was definitely surprising, but not in the way we expected. Read more

October 2018

Authentically disruptive: staying true, thinking differently

While not every brand can push the boundaries as far as Alibaba or Airbnb, opportunities exist for established brands to challenge norms and perceived wisdoms about their own brand or category. Read more

August 2018

Leaps of faith: inspiring trust in disruptive times

Marketers have often thought of trust as an outcome doing everything else right. But in a disruptive environment where there is a crisis of trust, it is important to have a proactive strategy to inspire trust. Read more

July 2018

The best electric vehicle recipe is fine dining, not fast food

The recipe for electric vehicle (EV) success has many ingredients, including quality raw materials, imagination and compelling presentation. Our Global Automotive Lead serves up some interesting ideas and predictions about the car’s electric future. Read more

July 2018

Why brands must think ‘women-first’ when developing voice applications

As women around the world are less digitally connected than men, could voice technology help bridge this gender digital divide and help women leapfrog to equality? Read the full article

June 2018

Customer journeys must be redefined

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why. Read more

May 2018

The innovation paradox – how much choice is too much?

The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says Nikki Davey. Read more

May 2018

Are your digital ads engaging or intrusive? It depends who you’re targeting

How can marketers ensure that their digital ad campaigns cut through across an ever-expanding choice of channels, without alienating people along the way? Read more

May 2018

Five ways China is progressing from follower to auto industry leader

China’s automotive industry is moving fast. The relentless ambition and agility of domestic players along with state support will inspire and shape the future of the automotive industry. Read the full article

April 2018

From bricks, clicks to Insta-pics: what’s next for social commerce?

Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping? Read more

April 2018

Why your brand must have a position on gender

As marketers, we have a powerful platform to change the role models and messages society sees about gender, says Anne Rayner, for the benefit of future society and commercially for the brands we represent. Read more

March 2018

Killing unconscious bias is the only way to solve advertising’s gender problem

As part of International Woman's Day, Kantar TNS' Anne Rayner spoke to Mumbrella about how drawing attention to unconscious bias is the only answer to finally solving the problem of gender in advertising. Read the full article

March 2018

Building brand equity on social media: what brands can learn from YouTube

People often feel that branded content on social media is irrelevant. As brands increase their spend on these channels, how can they build deeper relationships with people? Read more

February 2018

Less connected car cleverness, more real-world relevance please

Connected car tech is clever stuff, but are auto brands forgetting one fundamental element in their quest for competitive advantage: the driver? Read more

January 2018

Connected cars. Disconnected owners.

How engaged are connected car owners? Our study reveals a huge opportunity for growth. Find out four opportunities to engage drivers. Read more

January 2018

The trust divide for brands online

Suspicious minds in developed nations vs. more accepting attitudes in emerging markets: how can brands bridge the consumer trust divide? Read the full article

October 2017
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Latest news & insights

When it comes to customer experience, the time for talk has passed
When it comes to customer experience, the time for talk has passed

There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much meaningful action going on as there really should be. Customer experience (CX) is a rapidly-growing sector valued...

October 2018
Mobility misses big time. Our view from the Paris motor show 2018
Mobility misses big time. Our view from the Paris motor show 2018

Around this time two years ago, we wrote a blog about the Paris motor show. It was a whistle-stop showcase of the best and most exciting innovations on display. One paragraph was devoted entirely to mobility, as it was the first time we’d seen such...

October 2018
Authentically disruptive: staying true, thinking differently
Authentically disruptive: staying true, thinking differently

Disruption is happening all around us, from the TV that we watch, to the taxis we take or the way we make payments. By definition, something that “interrupts an event, activity, or process”, disruption has become a code word for products,...

August 2018
Leaps of faith: inspiring trust in disruptive times
Leaps of faith: inspiring trust in disruptive times

The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user bases.Consider the following statements:Trusted by...

July 2018
The best electric vehicle recipe is fine dining, not fast food
The best electric vehicle recipe is fine dining, not fast food

The best EV recipe is fine dining, not fast food.The appetite for electric vehicles (EV) is increasing across the world, with some countries more voracious than others. Norway, the Netherlands and France can’t get enough of it, while Australia and...

July 2018
Leapfrogging to equality: Why brands must think ‘women-first’ when developing voice applications
Leapfrogging to equality: Why brands must think ‘women-first’ when developing voice applications

Two decades ago, mobile connectivity enabled underserved populations in emerging markets to leapfrog their way past the non-existent landline infrastructure. More recently, mCommerce has enabled financial inclusion for people in these...

June 2018
Are your digital ads engaging or intrusive? It depends who you’re targeting
Are your digital ads engaging or intrusive? It depends who you’re targeting

Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital advertising’s ability to truly...

May 2018
Five ways China is progressing from follower to auto industry leader
Five ways China is progressing from follower to auto industry leader

China’s automotive industry, for so long a follower of the established global manufacturers, is now pulling alongside and preparing to overtake. Such is their rate of progress it might not be long until they are looking at the more famous auto...

April 2018
From bricks, clicks to Insta-pics: what’s next for social commerce?
From bricks, clicks to Insta-pics: what’s next for social commerce?

Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping?Sources: * Business Insider, 2018 ** Kantar Consulting, Global MONITOR (2017)

April 2018

People often feel that branded content on social media is irrelevant. As brands increase their spend on these channels, how can they build deeper relationships with people?

February 2018
Less connected car cleverness, more real-world relevance please
Less connected car cleverness, more real-world relevance please

Auto brands have invested a ton of money developing connected car features in an attempt to lure buyers and gain competitive advantage. But is that investment paying off? In short, ‘not really’, according to the recent global Connected Car study*...

January 2018
The data debate: creating fairer value exchanges between people and brands
The data debate: creating fairer value exchanges between people and brands

*GDPR stands for the General Data Protection Regulation and comes into force in Europe in May 2018. It aims to give people more control over their personal data. It will require users to consent to their data being used, and is driving...

January 2018
Attention seekers: Is communications overload alienating consumers?
Attention seekers: Is communications overload alienating consumers?

How does a crisis in trust impact brands today, and what are the implications for brand engagement in our hyper-connected world?

December 2017

While ‘post-truth’ has become a popular catch phrase thanks to the political turbulence of the last couple of years, the crisis of trust in the connected world extends much beyond recent history. In fact, people have been grappling with...

November 2017
The trust divide for brands online
The trust divide for brands online

Connected Life shows that in today’s online world, there is a consumer trust divide between suspicious minds in developed nations and more accepting attitudes in emerging markets.

October 2017
Is your auto brand future-fit? Check 5 vital signs to find out.
Is your auto brand future-fit? Check 5 vital signs to find out.

What are the five vital areas where brands need to be strong to survive or thrive in the decade ahead?

September 2017
The moment that… banking got personal
The moment that… banking got personal

The moment that… banking got personal

August 2017
The moment that… cash was no longer king
The moment that… cash was no longer king

The moment that… cash was no longer king

July 2017
The moment that… subscription models disrupted beauty
The moment that… subscription models disrupted beauty

The best new beauty brands are rethinking the moments they share with their customers entirely for the digital age. What are the keys to their success?

July 2017
The moment that…there was a beverage for every occasion
The moment that…there was a beverage for every occasion

The moment that…there was a beverage for every occasion

July 2017
The moment that… millennials rewrote the rules on car usage
The moment that… millennials rewrote the rules on car usage

Talk to us about how we can help you find right moments of growth in your category. Complete the short form below to get in touch

June 2017
The moment that... technology and snacking collided
The moment that... technology and snacking collided

As people’s snacking behavior changes, new opportunities arise for snack food brands to update and innovate around key moments.

June 2017
The moment that… travelling got personal
The moment that… travelling got personal

Talk to us today about how we can help you find right moments of growth in your category. Complete the short form below to get in touch

May 2017
The moment that… insurance started working for people
The moment that… insurance started working for people

In a world that’s truly on-demand, where people live in the moment, insurance brands must adapt to stay relevant.

May 2017
The moment...you can have your beer and drink it too
The moment...you can have your beer and drink it too

How are beer brands finding moments of growth and relevance when people are increasingly conscious about their alcohol intake?

April 2017
Gender intelligent design: what brands, product designers and customer services need to know
Gender intelligent design: what brands, product designers and customer services need to know

Femininity: its definition, role and perceived value within society is rapidly changing. In the wake of such change, the route to equality is being redefined. No longer is equality simply about obtaining the same status as a man (and likely...

March 2017
Ad enhancement, not interruption: capturing the moment
Ad enhancement, not interruption: capturing the moment

Picture the scene: you’re trying to share a video with a couple of friends to illustrate a point you’ve been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you’ve been playing before. You groan and turn the volume down, but you’ve missed the chance to skip the ad and get bounced to your browser as the brand site loads. You switch back to YouTube but the conversation has moved on and your friends have lost interest. Advertising has ruined the moment.

February 2017
Tackling inconsistent brand experiences
Tackling inconsistent brand experiences

Connectivity has a fundamental influence on how people consume media and make brand choices. It gives brands the opportunity to increase reach exponentially. Our latest Connected Life study reveals that for nearly a third of consumers...

January 2017
To win in eCommerce, brands need to learn local accents
To win in eCommerce, brands need to learn local accents

Bill Gates once described the internet as the “town square for the global village of tomorrow”. It’s a town square that supports a rich diversity of shops and shopping experiences. Look across markets, and you quickly discover that not only...

December 2016
How to win the right friends – and influence the right people
How to win the right friends – and influence the right people

Younger audiences are choosing very different sources of inspiration and influence – and marketing strategies need to respond

November 2016

As their audiences become more connected, brand marketers need to be open-minded about where their best opportunities lieA young woman in South Korea recently spent most of her day browsing an online shopping site – in breaks at work, over...

October 2016

Emotional intelligence through data Emotional Intelligence can be summed up as the ability to recognise and respond to how others are feeling at a particular moment in time. Without it, relationships tend to break down – and that’s the risk...

September 2016

Marketing in the Social-Mobile world Digital marketing strategies have historically had the web browser and the search engine at their heart. Marketers have relied on these channels to lead audiences to brand experiences on owned websites,...

August 2016 | Digital
The secrets of igniting online video sharing
The secrets of igniting online video sharing

The secrets of igniting online video sharing What pushes an online video past the tipping point in terms of sharing and reach? What separates those with genuine momentum and sustained influence from those that generate a brief flare of...

How brands will win in grocery’s eCommerce boom On June 9, Amazon announced the launch of its AmazonFresh online supermarket in London, with the likelihood of rolling out this same-day delivery across other major UK cities.  It’s the...

June 2016 | Shopper

As crowdsourcing goes mainstream in the marketing world, there has been a growing debate about its usefulness over traditional methods of problem solving – particularly when it comes to crowdsourced creativity for brand development and...

June 2016 | Qualitative

What do effective social media campaigns look like? Marketers have become accustomed to measuring impressions, likes, retweets, shares as a measure of success. But what impact does this generate for brands in the long-term?

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill.

April 2016

It’s increasingly said that today’s brands are the sum of consumer experiences – and that marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few...

Super Bowl ads may have unique $5m price tags attached to them; they may reach more TV viewers, and receive more media attention than any other marketing opportunity; but when it comes down to it, they face the same challenges as any other...

February 2016

Google’s Matt Brittin once likened programmatic to teenage sex – and it’s easy to understand why. Everyone seems to be worrying about whether the competition is doing more of it, or doing it better than they are. The truth, though, is that...

February 2016

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers' lives – and how they bring those roles to life across platforms and touchpoints. To be effective, they need a means of targeting...

Marketers need sophisticated information which enables them to look to the future, not the past, says Rosie Hawkins, global head of brand and communication at Kantar TNS A constant complaint about market research is that it is backward...

December 2015 | Brand & Communication

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them For the best part of a decade, our online social lives have been defined by a handful of giant networks: Facebook, Twitter and (...

November 2015 | Qualitative, Digital

The dynamics of transforming consumer behaviour Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing. However the technologies that set the...

November 2015 | Connected Life
humour in global advertising
humour in global advertising

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands.What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by Kantar TNS Qualitative looks at how different...

Business has been booming in the Middle East over the past 10 years, particularly in the United Arab Emirates, Saudi Arabia and Qatar. With this exponential growth comes an ever-increasing demand for talent. However, finding the right people...

June 2015

Digital technology has the power to transform relationships between citizens and the state, in a personalised, ‘me.gov’ paradigm for government services. But it can only do so if it has the right research to guide it. In this feature, we...

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brandsThe Ideal Man study by Kantar TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast,...

Why is a set of perfect white teeth imperative for Americans? Why are Chinese men so slow to trust each other? Why is 'scoundrel' a compliment in Brazil? Why do German men think it is okay to walk around naked? And why are British men...

June 2015 | Cultural insight
How brands can position themselves to appeal to Argentinians
How brands can position themselves to appeal to Argentinians

Argentina is a market ripe for disruption; a diverse society with an appetite for global brands. And yet immediate challenges around inflation and the economy have led to several such brands abandoning the market altogether. In this feature...

June 2015 | Argentina, New markets

Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media...

If brand and shopper marketing are to work better together, they need to talk the same language

Kantar TNS proves that social and search data can accurately predict the results of brand tracker surveys months in advance.

Our unique social media analysis reveals the brands that gained most from their Oscars and Super Bowl campaigns.

Emotion is fundamental to every decision that every consumer makes. It enables our fast thinking, exerts an unconscious influence over our choices and is always, always in play when it comes to how we respond to brands. Brands can only...

It’s the largest economy in Africa and one of the fastest-growing on earth, but how well do you really know Nigeria? Here’s our summary of the key opportunities.

April 2015 | Nigeria, New markets

We explore how researchers must learn to operate in researching the BoP without the shared assumptions on which communication typically relies.

March 2015 | Cultural insight
marketing brands in thailand
marketing brands in thailand

Consumer confidence is rebounding in Southeast Asia’s second-largest economy. We’ve got the essential strategies for brands looking to align themselves with a positive national mood.

February 2015 | Thailand

A future-focused approach to identifying receptive audiences is delivering results where traditional targeting has failed.

February 2015 | Digital

Want to tell a great brand story? You’ll need to learn how to listen first.

December 2014

Jorge Vargas, CEO of Kantar TNS Mexico, reveals how a national campaign against obesity is creating new challenges and opportunities for brands.

December 2014 | Mexico, New markets

Running a global research programme? Here are the three principles of successful global protocols.

December 2014

Meet the four personas of connected consumers. Your strategy depends on them.

Brand equity may provide a clear, single-number measure of how brands are doing, but it is situational equity that often holds the key to helping them do better.

We report from the frontline on how tablet devices and digital data collection are transforming the potential of fieldwork at Kantar TNS.

November 2014 | Research methods, Mobile

We present the essential playbook for would-be Heroes.

Could Turkey have the right MINT flavour for your brand? We run the rule over the growth potential of the market.

October 2014 | Turkey

Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it.

October 2014 | Shopper, New markets

A study by Kantar TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests.

Emotions may be universal, but the way we express them isn’t. Discover marketing’s most powerful metaphors.

For brands to succeed in content marketing, they need to put the right material in front of those that actually want it.

Businesses and political players alike, can only increase their slice of the available market, through proper contextual understanding.

September 2014 | Political & Social

Happy for people to research your products online but not buy them? Connected Life shows how to close the eCommerce gap.

Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow.

Consumer brands have rushed into Myanmar since it threw open its market gates, eager to promote their products to this exciting new demographic, but unsure about a culture that has remained isolated from the world for so long. In this...

August 2014 | New markets

The connected car has an exciting destination, but it will get there faster if auto brands let others do some of the driving.

August 2014 | Automotive

Want to know your market’s digital personality?

Mobile-first design is no substitute for mobile-centric planning. Here’s what you need to put your brand at the heart of the handset.

Cambodia is fast becoming one of Asia’s most exciting growth opportunities. We look at what brands must do to take advantage.

July 2014 | Cambodia, APAC, New markets

We reveal the complex ecosystems that control the fate of new technologies and how businesses can predict, manage and profit.

The goal of most advertising is to acquire new customers. Unfortunately, that’s not what most advertising actually does.

global business economic growth
global business economic growth

Six characteristics that give big companies an edge in the business – and how they can keep that edge sharp as they expand.

What is attention and how does it actually work?

marketing brands in indonesia
marketing brands in indonesia

Western tastes and familiar media channels appear to make Indonesia a natural home for global brands.

April 2014 | Indonesia

Auto insights from the Chinese luxury market, including commentary from Kantar TNS experts as well as Ferrari, Infiniti, Acura and Audi.

April 2014 | Automotive

As the future of quantitative research is defined by Big Data, the future of qualitative study should be organised around Big Metaphor: a form of psychological understanding that it is uniquely qualified to provide.

Our view of consumer behaviour has acquired new dimensions thanks to the contribution of behavioural economics.

Learn about the benefits of brand irresistibility in this in-depth article from the founders of NeedScope.

Middle Africa is one of the most neglected regions of the world by many global brands. Those who dismiss the region may miss a trick.

February 2014 | Cameroon, Africa

The insights of Behavioural Economics can seem like the answer to policymakers’ prayers.

23 million members of the Chinese population will have money to spend on indulging themselves for the first time this year.

February 2014 | Brand & Communication

Understanding how memories are made and the impact for brands.

December 2013 | Brand & Communication

A guide to heuristics and the system 1 and 2 brain.

December 2013 | Brand & Communication

Or what qualitative research can learn from behavioural economics.

December 2013 | Qualitative, Behaviour change

The big data explosion and its implications for the research industry.

Qualitative research has become a commodity: we have set out a manifesto to reclaim its ability to shape business strategy

Today’s trackers ask the wrong questions – and they ask far too many of them. Jan Hofmeyr challenges the future of tracking.

If retailers and brands want shoppers to spend more, they need to focus first on making shoppers happy.

digital media in brand channel
digital media in brand channel

When it comes to capturing an audience’s attention, brands have more channels available than ever.

September 2013

The big data explosion and its implications for the research industry.

How habits are formed and the learnings for brands.

August 2013 | Brand & Communication

Does mobile offer the key to combatting showrooming?

May 2013 | Showrooming, Mobile

Why consumers don’t act on their desires and what this means for brands.

Innovation often fails to deliver against increasing expectations. Steve Landis challenges traditional innovation models.

Latest press releases

11 December 2018

Kantar TNS collected an impressive six awards at the New Zealand Research Association Effectiveness Awards, held at the Hilton on Auckland’s waterfront on Friday 17 August 2018.

20 August 2018

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why.

23 May 2018

The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says Nikki Davey.

22 May 2018

Kantar Analytics Practice launches to fuel clients’ business growth

03 May 2018