AdReaction: Some Marketers Moving Away From Dated Gender Targeting

In this exclusive interview with Wall Street Journal, Duncan Southgate discusses why changing consumer behaviour is forcing marketers to rethink gender targeting, and how broader industry initiatives are spurring change. Read more

January 2019

Kantar joined by Allianz, Groupe PSA, UN Habitat and VW in defining the future of urban mobility

Ahead of the 2019 Movin’ On summit, Kantar has unveiled the network of ecosystem players joining them in the Mobility Futures Programme. Read more

May 2019

Spark the magic between brand and customer experience

When it comes to customer experience, many companies fail to create the magical moments that will light up your day – those moments that will help a brand stand out from the crowd. Read the full article

March 2019
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Latest news & insights

Mastering Momentum: register to our new webinar series on brand growth'
Mastering Momentum: register to our new webinar series on brand growth'

Join our experts from across disciplines for this new webinar series exploring how marketers can combat data short-sightedness, and achieve both short-term sales objectives and long-term brand building.

September 2019
March Straight Talk - CX+ US. Retail Banking
March Straight Talk - CX+ US. Retail Banking

Celebrations big or small remind us of people’s desire to enjoy a magical moment and escape the mundane. Yet, when it comes to customer experience, Kantar’s first CX+ report for retail banking in the U.S. finds many companies fail...

March 2019
When it comes to customer experience, the time for talk has passed
When it comes to customer experience, the time for talk has passed

There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much meaningful action going on as there really should be. Customer experience (CX) is a rapidly-growing sector valued...

October 2018
Mobility misses big time. Our view from the Paris motor show 2018
Mobility misses big time. Our view from the Paris motor show 2018

Around this time two years ago, we wrote a blog about the Paris motor show. It was a whistle-stop showcase of the best and most exciting innovations on display. One paragraph was devoted entirely to mobility, as it was the first time we’d seen such...

October 2018
Authentically disruptive: staying true, thinking differently
Authentically disruptive: staying true, thinking differently

Disruption is happening all around us, from the TV that we watch, to the taxis we take or the way we make payments. By definition, something that “interrupts an event, activity, or process”, disruption has become a code word for products,...

August 2018

Latest press releases

New analysis from Kantar’s Mobility Futures study reveals which cities are leading the way in mobility transformation. Berlin tops Kantar’s City Mobility index on account of its cost-effective travel and ease of access to a wide variety of public transport infrastructure and ride-sharing services.

17 October 2019

When we started investigating the state of equality within Asia’s media and marketing industry back in 2017, we found that women felt unfairly judged and challenged when they tried to lead. Sadly, an update finds things are changing for the worse.

17 July 2019

In our report, Mastering Momentum we highlighted the need for brands to grow market share by investing across three stages of the customer lifecycle: experience, exposure and activation. Brands that over-achieved at each of these three stages grew by an average of 46 percent across a three-year time frame.

08 July 2019

Even in today’s digital world, brands like Apple put high effort in making consumers touch and feel the product in their iconic stores. Why? Because the physical usage experience is still key for decision making and brand building. Brands should therefore find innovative ways to drive these 'touching' moments.

03 July 2019

Kantar has just issued a new report titled, “Mastering Momentum,” which addresses the challenge of how to grow a brand over the short and long term. We all know marketing needs to generate sales now, but how can marketers also ensure that their activities also build for the future?

01 July 2019