Kantar joined by Allianz, Groupe PSA, UN Habitat and VW in defining the future of urban mobility

Ahead of the 2019 Movin’ On summit, Kantar has unveiled the network of ecosystem players joining them in the Mobility Futures Programme. Read more

May 2019

Spark the magic between brand and customer experience

When it comes to customer experience, many companies fail to create the magical moments that will light up your day – those moments that will help a brand stand out from the crowd. Read the full article

March 2019

AdReaction: Some Marketers Moving Away From Dated Gender Targeting

In this exclusive interview with Wall Street Journal, Duncan Southgate discusses why changing consumer behaviour is forcing marketers to rethink gender targeting, and how broader industry initiatives are spurring change. Read more

January 2019

When it comes to customer experience, the time for talk has passed

There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much meaningful action going on as there really should be. Read more

October 2018

Mobility misses big time. Our view from the Paris motor show 2018

Two years ago, the Paris motor show revealed exciting developments in mobility innovation. We thought this year’s would be equally eye-opening, as congestion and seamless urban mobility have become even bigger issues. What we discovered was definitely surprising, but not in the way we expected. Read more

October 2018

Authentically disruptive: staying true, thinking differently

While not every brand can push the boundaries as far as Alibaba or Airbnb, opportunities exist for established brands to challenge norms and perceived wisdoms about their own brand or category. Read more

August 2018

Leaps of faith: inspiring trust in disruptive times

Marketers have often thought of trust as an outcome doing everything else right. But in a disruptive environment where there is a crisis of trust, it is important to have a proactive strategy to inspire trust. Read more

July 2018

The best electric vehicle recipe is fine dining, not fast food

The recipe for electric vehicle (EV) success has many ingredients, including quality raw materials, imagination and compelling presentation. Our Global Automotive Lead serves up some interesting ideas and predictions about the car’s electric future. Read more

July 2018

Why brands must think ‘women-first’ when developing voice applications

As women around the world are less digitally connected than men, could voice technology help bridge this gender digital divide and help women leapfrog to equality? Read the full article

June 2018

Customer journeys must be redefined

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why. Read more

May 2018

The innovation paradox – how much choice is too much?

The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says Nikki Davey. Read more

May 2018

Are your digital ads engaging or intrusive? It depends who you’re targeting

How can marketers ensure that their digital ad campaigns cut through across an ever-expanding choice of channels, without alienating people along the way? Read more

May 2018

Why your brand must have a position on gender

As marketers, we have a powerful platform to change the role models and messages society sees about gender, says Anne Rayner, for the benefit of future society and commercially for the brands we represent. Read more

March 2018

Killing unconscious bias is the only way to solve advertising’s gender problem

As part of International Woman's Day, Kantar TNS' Anne Rayner spoke to Mumbrella about how drawing attention to unconscious bias is the only answer to finally solving the problem of gender in advertising. Read the full article

March 2018
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Latest news & insights

March Straight Talk - CX+ US. Retail Banking
March Straight Talk - CX+ US. Retail Banking

Celebrations big or small remind us of people’s desire to enjoy a magical moment and escape the mundane. Yet, when it comes to customer experience, Kantar’s first CX+ report for retail banking in the U.S. finds many companies fail...

March 2019
When it comes to customer experience, the time for talk has passed
When it comes to customer experience, the time for talk has passed

There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much meaningful action going on as there really should be. Customer experience (CX) is a rapidly-growing sector valued...

October 2018
Mobility misses big time. Our view from the Paris motor show 2018
Mobility misses big time. Our view from the Paris motor show 2018

Around this time two years ago, we wrote a blog about the Paris motor show. It was a whistle-stop showcase of the best and most exciting innovations on display. One paragraph was devoted entirely to mobility, as it was the first time we’d seen such...

October 2018
Authentically disruptive: staying true, thinking differently
Authentically disruptive: staying true, thinking differently

Disruption is happening all around us, from the TV that we watch, to the taxis we take or the way we make payments. By definition, something that “interrupts an event, activity, or process”, disruption has become a code word for products,...

August 2018
Leaps of faith: inspiring trust in disruptive times
Leaps of faith: inspiring trust in disruptive times

The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user bases.Consider the following statements:Trusted by...

July 2018

Latest press releases

When we started investigating the state of equality within Asia’s media and marketing industry back in 2017, we found that women felt unfairly judged and challenged when they tried to lead. Sadly, an update finds things are changing for the worse.

17 July 2019

In our report, Mastering Momentum we highlighted the need for brands to grow market share by investing across three stages of the customer lifecycle: experience, exposure and activation. Brands that over-achieved at each of these three stages grew by an average of 46 percent across a three-year time frame.

08 July 2019

Even in today’s digital world, brands like Apple put high effort in making consumers touch and feel the product in their iconic stores. Why? Because the physical usage experience is still key for decision making and brand building. Brands should therefore find innovative ways to drive these 'touching' moments.

03 July 2019

Kantar has just issued a new report titled, “Mastering Momentum,” which addresses the challenge of how to grow a brand over the short and long term. We all know marketing needs to generate sales now, but how can marketers also ensure that their activities also build for the future?

01 July 2019

Kantar has just issued a new report titled, “Mastering Momentum,” which addresses the challenge of how to grow a brand over the short and long term. We all know marketing needs to generate sales now, but how can marketers also ensure that their activities also build for the future?

01 July 2019