The Ideal Man: The challenge of national cultures for global brands

How do different cultures frame their Ideal Man and what are the implications for brand strategies? Find out more

June 2015 | Cultural insight

Bridging the gap

We’ve identified 4 changes to shopper marketing research to help brands achieve a more effective, integrated approach. Read more

June 2015 | Connected Shopper Journey

Making me.gov happen

The 7 questions that government will need answers for, as they seek to navigate the transition to me.gov. Read more here

June 2015 | Political & Social

You’re listening but are you learning?

Social media offers a goldmine of customer experience insight but it takes a smart approach to manage its complexity. Read full article

June 2015 | socialTRI*M
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Latest news & insights

Digital technology has the power to transform relationships between citizens and the state, in a personalised, ‘me.gov’ paradigm for government services. But it can only do so if it has the right research to guide it. In this feature, we explore the...

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands The Ideal Man study by TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast, the study’s...

Why is a set of perfect white teeth such an imperative for Americans? Why are Chinese men so slow to trust each other? Why did the Italians re-elect Berlusconi so many times? These questions are hugely important to global brands, because in today’s...

Argentina is a market ripe for disruption; a diverse society with an appetite for global brands. And yet immediate challenges around inflation and the economy have led to several such brands abandoning the market altogether. In this feature, we...

June 2015 | Argentina, New markets

Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media feedback...

Latest press releases

Kantar is pleased to announce a forthcoming consolidation of its activity in Israel.

13 July 2015

Realizado pela TNS em parceria com a consultoria Le BIPE, o Observatório 2015 reúne vários atores da mobilidade do país.

29 June 2015

WPP has announced the winners of the 2015 Atticus Awards, honouring original published thinking in communications services.

25 June 2015

Congratulations to John Lewis, winners of a Gold Creative Effectiveness Lion for ‘The bear and the hare’ at Cannes this week.

25 June 2015

Global research consultancy TNS has developed a new approach to drill down into social media insights

18 June 2015