When it comes to customer experience, the time for talk has passed

There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much meaningful action going on as there really should be. Read more

October 2018

Mobility misses big time. Our view from the Paris motor show 2018

Two years ago, the Paris motor show revealed exciting developments in mobility innovation. We thought this year’s would be equally eye-opening, as congestion and seamless urban mobility have become even bigger issues. What we discovered was definitely surprising, but not in the way we expected. Read more

October 2018

Authentically disruptive: staying true, thinking differently

While not every brand can push the boundaries as far as Alibaba or Airbnb, opportunities exist for established brands to challenge norms and perceived wisdoms about their own brand or category. Read more

August 2018

Leaps of faith: inspiring trust in disruptive times

Marketers have often thought of trust as an outcome doing everything else right. But in a disruptive environment where there is a crisis of trust, it is important to have a proactive strategy to inspire trust. Read more

July 2018

The best electric vehicle recipe is fine dining, not fast food

The recipe for electric vehicle (EV) success has many ingredients, including quality raw materials, imagination and compelling presentation. Our Global Automotive Lead serves up some interesting ideas and predictions about the car’s electric future. Read more

July 2018

Why brands must think ‘women-first’ when developing voice applications

As women around the world are less digitally connected than men, could voice technology help bridge this gender digital divide and help women leapfrog to equality? Read the full article

June 2018

Customer journeys must be redefined

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why. Read more

May 2018

The innovation paradox – how much choice is too much?

The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says Nikki Davey. Read more

May 2018

Are your digital ads engaging or intrusive? It depends who you’re targeting

How can marketers ensure that their digital ad campaigns cut through across an ever-expanding choice of channels, without alienating people along the way? Read more

May 2018

Five ways China is progressing from follower to auto industry leader

China’s automotive industry is moving fast. The relentless ambition and agility of domestic players along with state support will inspire and shape the future of the automotive industry. Read the full article

April 2018

From bricks, clicks to Insta-pics: what’s next for social commerce?

Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping? Read more

April 2018

Why your brand must have a position on gender

As marketers, we have a powerful platform to change the role models and messages society sees about gender, says Anne Rayner, for the benefit of future society and commercially for the brands we represent. Read more

March 2018

Killing unconscious bias is the only way to solve advertising’s gender problem

As part of International Woman's Day, Kantar TNS' Anne Rayner spoke to Mumbrella about how drawing attention to unconscious bias is the only answer to finally solving the problem of gender in advertising. Read the full article

March 2018

Building brand equity on social media: what brands can learn from YouTube

People often feel that branded content on social media is irrelevant. As brands increase their spend on these channels, how can they build deeper relationships with people? Read more

February 2018

Less connected car cleverness, more real-world relevance please

Connected car tech is clever stuff, but are auto brands forgetting one fundamental element in their quest for competitive advantage: the driver? Read more

January 2018

Connected cars. Disconnected owners.

How engaged are connected car owners? Our study reveals a huge opportunity for growth. Find out four opportunities to engage drivers. Read more

January 2018

The trust divide for brands online

Suspicious minds in developed nations vs. more accepting attitudes in emerging markets: how can brands bridge the consumer trust divide? Read the full article

October 2017
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Latest news & insights

When it comes to customer experience, the time for talk has passed
When it comes to customer experience, the time for talk has passed

There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much meaningful action going on as there really should be. Customer experience (CX) is a rapidly-growing sector valued...

October 2018
Mobility misses big time. Our view from the Paris motor show 2018
Mobility misses big time. Our view from the Paris motor show 2018

Around this time two years ago, we wrote a blog about the Paris motor show. It was a whistle-stop showcase of the best and most exciting innovations on display. One paragraph was devoted entirely to mobility, as it was the first time we’d seen such...

October 2018
Authentically disruptive: staying true, thinking differently
Authentically disruptive: staying true, thinking differently

Disruption is happening all around us, from the TV that we watch, to the taxis we take or the way we make payments. By definition, something that “interrupts an event, activity, or process”, disruption has become a code word for products,...

August 2018
Leaps of faith: inspiring trust in disruptive times
Leaps of faith: inspiring trust in disruptive times

The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user bases.Consider the following statements:Trusted by...

July 2018
The best electric vehicle recipe is fine dining, not fast food
The best electric vehicle recipe is fine dining, not fast food

The best EV recipe is fine dining, not fast food.The appetite for electric vehicles (EV) is increasing across the world, with some countries more voracious than others. Norway, the Netherlands and France can’t get enough of it, while Australia and...

July 2018

Latest press releases

11 December 2018

Kantar TNS collected an impressive six awards at the New Zealand Research Association Effectiveness Awards, held at the Hilton on Auckland’s waterfront on Friday 17 August 2018.

20 August 2018

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why.

23 May 2018

The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says Nikki Davey.

22 May 2018

Kantar Analytics Practice launches to fuel clients’ business growth

03 May 2018