Our newly complicated social lives

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them Read more

June 2015 | Connected Life, Digital

Marketing that connects – a guide for brands

In a world where digital has created endless new marketing possibilities, we outline how to plan, activate and optimise marketing strategy in today’s disrupted world. Read more

October 2015 | Connected Life

You’re listening but are you learning?

Social media offers a goldmine of customer experience insight but it takes a smart approach to manage its complexity. Read full article

June 2015 | socialTRI*M

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August 2015

Latest news & insights

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them For the best part of a decade, our online social lives have been defined by a handful of giant networks: Facebook, Twitter and (...

November 2015

The dynamics of transforming consumer behaviour Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing. However the technologies that set the...

November 2015 | Connected Life

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands. What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by TNS Qualitative looks at how different cultures...

Business has been booming in the Middle East over the past 10 years, particularly in the United Arab Emirates, Saudi Arabia and Qatar. With this exponential growth comes an ever-increasing demand for talent. However, finding the right people...

June 2015

Digital technology has the power to transform relationships between citizens and the state, in a personalised, ‘me.gov’ paradigm for government services. But it can only do so if it has the right research to guide it. In this feature, we...

Latest press releases

Looking across the globe, the average millennial (aged 16-30) with internet access spends 3.2 hours a day on their mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. That’s 1,168 hours or 49 days over the course of a year.

19 November 2015

Following discussions between Aftab Associates and TNS, a decision was reached earlier this week to re-assign the affiliation agreement between the two businesses to MRB Pakistan (formerly Oasis Insights) which will represent TNS in this key growth market from Q2 2016.

12 November 2015

New report shows 55% of global internet users are on instant messaging (IM) every day

06 October 2015

TNS appoint Anne Rayner to Global Head of Communications Research

29 September 2015

The Skoda Superb, Mercedes GLE and Renault Kadjar created the most ‘digital buzz’ in 2015.

03 August 2015