Your digital campaign fell flat. Now what?

Digital campaign underperforming? Targeting the most receptive audiences can help. Read more

February 2015 | Digital

Going viral is not enough to boost the bottom line

Super Bowl 2015 advert analysis reveals Budweiser’s ‘Lost Dog’ lacked relevance, casting doubt over its long-term value. Read more here

February 2015 | ConversionModel Communications Tracking

The truth about mobiles and shopping

A study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Read full article

September 2014 | Digital , Retail & Shopper

Revealed: The Chinese New Year ads delivering double prosperity

Discover the secrets of the most successful Chinese New Year ads from 2014. Find out more

January 2015 | AdEval

TNS reveals ten trends that are set to shake up the technology sector in China

The 10 trends identified by TNS are set to impact devices, software, and services in China in 2015. Find out what they are

December 2014 | Technology

What does it take to make your brand a Hero?

We present the essential playbook for would-be Heroes. Find out more

October 2014 | Brand & Communication

The other side of the story

Want to tell a great brand story? You’ll need to learn how to listen first. Read full article

December 2014 | Qualitative

Matching supply and demand for brand content

For brands to succeed in content marketing, they need to put the right material in front of those that actually want it. Find out more

September 2014 | Digital

Latest news & insights

What does great marketing look like in the social media age? Why does one piece of activity set social platforms alight when another barely resonates? And what does it really mean for the brand when it does? These are questions near the top of the...

Emotion is fundamental to every decision that every consumer makes. It enables our fast thinking, exerts an unconscious influence over our choices and is always, always in play when it comes to how we respond to brands. Brands can only become...

April 2015 | NeedScope

One in every four Africans is a Nigerian – and with their economy recently overtaking South Africa’s to become the continent’s largest, the “giant of Africa” represents a vast opportunity for brands. However, Nigeria demands an approach that...

April 2015 | Nigeria, New markets

If they are to guide brand strategies amongst Base of the Pyramid (BoP) consumers, researchers must learn to operate without the shared assumptions on which communication typically relies. In this feature, we explore how the absence of such common...

March 2015 | Cultural insight

As consumer confidence returns following the end of a military coup, western brands face renewed competition from local challengers for a share of Southeast Asia’s second-largest economy. We reveal the strategies that can unlock growth by aligning...

February 2015 | Thailand

Latest press releases

Award Recognizes Outstanding Performance in the Financial Services Marketplace

14 April 2015

The six opportunities businesses should focus on in 2015 and beyond.

09 April 2015

Global research consultancy TNS has announced the appointment of Andy Turton as Head of Automotive for the Americas.

11 March 2015

Welcome to this edition of Intelligence Applied, home of the latest TNS thinking.

20 February 2015
12 February 2015