Your digital campaign fell flat. Now what?

Digital campaign underperforming? Targeting the most receptive audiences can help. Read more

February 2015 | Digital

Going viral is not enough to boost the bottom line

Super Bowl 2015 advert analysis reveals Budweiser’s ‘Lost Dog’ lacked relevance, casting doubt over its long-term value. Read more here

February 2015 | ConversionModel Communications Tracking

The truth about mobiles and shopping

A study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Read full article

September 2014 | Digital , Retail & Shopper

Revealed: The Chinese New Year ads delivering double prosperity

Discover the secrets of the most successful Chinese New Year ads from 2014. Find out more

January 2015 | AdEval

TNS reveals ten trends that are set to shake up the technology sector in China

The 10 trends identified by TNS are set to impact devices, software, and services in China in 2015. Find out what they are

December 2014 | Technology

What does it take to make your brand a Hero?

We present the essential playbook for would-be Heroes. Find out more

October 2014 | Brand & Communication

The other side of the story

Want to tell a great brand story? You’ll need to learn how to listen first. Read full article

December 2014 | Qualitative

Matching supply and demand for brand content

For brands to succeed in content marketing, they need to put the right material in front of those that actually want it. Find out more

September 2014 | Digital

Latest news & insights

If they are to guide brand strategies amongst Base of the Pyramid (BoP) consumers, researchers must learn to operate without the shared assumptions on which communication typically relies. In this feature, we explore how the absence of such common...

March 2015 | Cultural insight

As consumer confidence returns following the end of a military coup, western brands face renewed competition from local challengers for a share of Southeast Asia’s second-largest economy. We reveal the strategies that can unlock growth by aligning...

February 2015 | Thailand

The best product in the world, with the best ad in the world, won’t sell as expected if that ad isn’t seen by a receptive audience. As traditional approaches to targeting struggle to cope with a changing media landscape, we reveal how a future-...

February 2015 | Digital

Brands are obsessed with the art of telling stories. However, only by unearthing deeper narratives within their audience’s minds can they tell original tales that connect on a deeper level. The fact is though, that many brands are too busy telling...

December 2014 | ThinkTank

Jorge Vargas, CEO of TNS Mexico, reveals a market where indigenous and Catholic traditions mix with a rapidly growing economy, an assertive younger generation and new challenges and opportunities: The rapid-growth characteristics that have earned...

December 2014 | Mexico, New markets

Latest press releases

Global research consultancy TNS has announced the appointment of Andy Turton as Head of Automotive for the Americas.

11 March 2015

TNS will be launching ThinkTank, its new bespoke approach to online communities.

26 February 2015

Welcome to this edition of Intelligence Applied, home of the latest TNS thinking.

20 February 2015
12 February 2015

Global research consultancy TNS today announces new leadership for its global Qualitative team.

21 January 2015