Harnessing hope and optimism: life at the base of the pyramid Part 1 – context
|
Presenter name
Kim MacIlwaine
Job title
CEO, Africa & Middle East
Company
TNS
The base of the pyramid’s (BoP’s) population numbers 4 billion, with a combined purchasing power of $5 trillion. Kim MacIlwaine introduces the opportunity with this emerging consumer class. |
Related Video Harnessing hope and optimism: life at the base of the pyramid Part 2 – an African tale |