Simon Elsby, Director of Consulting for Kantar Retail, discusses the current eCommerce landscape in Southeast Asia, and the sizable opportunity for growth. Simon was speaking as part of Kantar TNS D3 2016: Delivering Impact in a Connected World, a summit exploring the opportunities and challenges that digitalisation presents, held in Bangkok in March 2016. In the session, Simon talks about the key factors needed for eCommerce conversion.
This is a shortened version of Simon's presentation. To find out more about shopper behaviours in a connected world, or to register interest in future D3 events, please do get in touch by contacting email@example.com