FangJun, CMI Director for Unilever in North Asia and Irene Joshy from Kantar TNS discuss a project to develop a digital campaign for Unilever that connected with young Chinese consumers. They were speaking as part of Kantar TNS D3 2016: Delivering Impact in a Connected World, a summit exploring the opportunities and challenges that digitalisation presents, held in Bangkok in March 2016. In the session, FangJun and Irene talk through ThinkTank, an online community designed to enable connect creation that connects with the target audience.
This is a shortened version of the presentation. To find out more about content incubation strategies in a digital world, or to register interest in future D3 events, please do get in touch by contacting email@example.com