Media Research (iTRAM)

TNS Media Research sets the standards in electronic measurement of media audience behaviour, using fixed and portable metering technology and Return Path Data (RPD) from set top boxes to deliver state-of-the-art internet, TV & radio audience measurement.

Electronic industry

TNS Media Research is at the forefront of technological developments in audience measurement in the media industry, working with broadcasters and advertisers, media agencies and industry committees.

TNS Media Research adds global coverage, and the latest cutting-edge audience research technology, to our years of experience in the media industry.

Specialist insights

The digital revolution is presenting a continuing challenge for broadcasters and TNS Media Research provides the integrated solutions that meet clients' audience measurement needs across TV, radio and internet.

Media agencies and brand owners use TNS Media Research audience data to negotiate prices for commercial airtime and to plan advertising campaigns and broadcasters use our information to evaluate the success of programmes and to devise future programming schedules.

Global Expertise

TNS Media Research has a proven track record in audience research services across 32 countries.

We pioneered the use of the Arbitron's Portable People Meter (PPM) globally, reflecting the increasing personal and mobile nature of media consumption.

We deliver our audience data using InfoSys™, our leading software system for planning and analysing TV audience research.

TNS Media Research - Media Centre

TNS Media Research Videos

Future of Measurement
Richard Marks, TNS Media Research (iTRAM)

Audience Measurement (Es)
Alberto de Pablo, Audience Measurement in Spain

Audience Ratings (US)
George Shababb, TNS Media Research US, Advancements in Digital Audience Measurement

What's it about? Who's it for?
BARB & TNS - TV Needs you! Join the BARB panel. Learn about being a panel member

For more TNS Media Research related content please click on the links below.

Media Research news
Media Research events

TNS use the Return Path Data (RPD) stream from digital set-top boxes to provide accurate tracking of the channels and adverts viewers watch and the services they use. TNS is the only organisation worldwide operating RPD audience measurement services.