Today's Gamers 2009

Being the first international study that monitors gaming behaviour of young and old, on all major platforms, TG09 provides critical information for marketing, product development and channel strategies in this thriving industry. TG09 helps understanding:

• How different target groups are using games and traditional media
• The importance of different platforms in terms of penetration, spending money and spending time
• The size of the casual gaming segments and the rise of social networks in this category
• The role of digital distribution of console games and standalone PC games
• The influence of smartphones on mobile gaming
• How MMOs and virtual worlds form niches with heavy users
• How European gamers differ from their American counterparts

Interviewing more than 13,000 consumers (8 years and older) in 6 markets, TG09 offers strategic input for business models in the gaming industry, and for marketing and business development strategy with a focus on the digital environment.

Free summary reports are available below, as well as a more detailed outline of the study. For more information you can contact Caspar Hautvast (caspar.hautvast@tns-nipo.com ) in the Netherlands.

Belgium - National Gamers Survey 2009
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German - National Gamers Survey 2009
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France - National Gamers Survey 2009
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The Netherlands - National Gamers Survey 2009
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United Kingdom - National Gamers Survey 2009
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United States - National Gamers Survey 2009
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• Today's Gamers website: www.todaysgamers.com
• Topics, products and prices: http://corporate.newzoo.com/press/TodaysGamersProducts.pdf
• International press releases: http://www.gamesindustry.com/company/542/service/1767
• UK press releases: http://www.gamesindustry.com/company/542/service/1762
• France press releases: http://www.gamesindustry.com/company/542/service/1764
• Germany press releases: http://www.gamesindustry.com/company/542/service/1763
• The Netherlands press releases: http://www.gamesindustry.com/company/542/service/1766
• Belgium press releases: http://www.gamesindustry.com/company/542/service/1765