TNS ComTech™

TNS ComTech™ is the world’s largest syndicated research project measuring the converging markets of mobile telecoms, fixed line, broadband and Pay TV.

A panel of more than 170,000 consumers, demographically representative across the five key European countries, are interviewed every four weeks on their behaviour across mobile, broadband, fixed line and TV.

The size of the sample ensures that real insight can be delivered on a wider global basis as well as at a local level.

Country	Annual No. of Interviews	No. Continuous Interviewees	No. Non-continuous Interviewees	Age range
UK	360,000	15,000		12+
Spain	192,000	8,000	90,000	10+
Germany	180,000	7,500	36,000	16+
Italy	72,000	3,000		16-45
France	139,000	10,700		16+

This new pan-European service comes in response to the ever-increasing globalisation of the communication technology marketplace, with clients increasingly requiring local country and regional insights, which can be easily compared and translated across territories.

In 2009 TNS ComTech will be further expanding its coverage into other key global markets.

TNS ComTech uses a continuous panel of consumers. By going back to the same panellists over time, ComTech will deliver detailed information on consumer profiling and actual behaviour, to aid market and brand performance, market testing, campaign planning, segmentation sizing and design, plus competitor intelligence. Other benefits include:

• Consumers become accustomed to answering questions on a regular basis and are familiar with the process
• As they know they will be interviewed again and again, responses are more accurate
• As it is the same people, TNS can track REAL behaviour over time

What are the key benefits of the service?

By going back to the same consumers over time ComTech can provide:

• Accurate information on trends and market movements
• Better understanding of why consumers switch
• A longer term view of customer loyalty
• Ability to track and re-evaluate your consumer segmentation strategies

ComTech’s pan European reach will allow for:

• International benchmarking through multi-country market measurements
• A global currency (i.e. everyone is using the same data), making it easy to compare and translate across territories
• A global currency for market KPIs and consumer insights

The substantial panel size allows for:

• Real granularity and access to harder to reach insights at a local level
• Hard to reach demographic and behavioural groups such as early adopters, high spenders and switchers

Global contacts:
Nic.Lewisohn@tns-global.com
Paul.Moore@tns-global.com

Country contacts:
France: Florence.Bartolomucci@tns-global.com
               Arielle.Belicha-Hardy@tns-sofres.com
Germany : Matthias.Peterhans@tns-global.com
Italy: Cristina.Colombo@tns-global.com
Spain: Cesar.Valencoso@tns-global.com
UK : Lucy.Burton@tns-global.com

Press releases

PR contact
Laura.Cooper@tns-global.com

Links
http://www.tnsglobal.com/worldpanel
http://www.sofres.fr