Global Telecoms Insights 2010

Against a background of a global recession and a rapidly changing user-experience, mobility continues to offer major opportunities. GTI 2010 study will look to uncover the next round of mobile evolution through understanding:

• The continual development of Emerging Markets
• How the recession has shaped shopping habits
• What the key solutions are that consumers are looking for in the future
• How major content providers are changing brand relationships and shifting consumer preferences away from manufacturers and network providers
• What the dominant and emerging consumer usage behaviours are
• How the role of Netbooks could change the PC-Smartphone dynamic

Interviewing 24,000 consumers in 35 markets, GTI 2010 is designed to offer a strategic framework that informs brand strategy, product development and channel planning.

There is a more detailed outline of the study below and your TNS Technology contact will also have information on GTI 2010. Otherwise you can contact Sam Curtis (call on +44 (0)20 7160 5643 / 078 5535 4138)

GTI 2010 Prospectus

Global Telecoms Insights 2010 - Download

TNS News Centre

TNS Technology Homepage