Political and Social

Recognising the unique requirements of research in this sector, TNS established a specialised division for Political and Social research which has become the leading provider of such research in many countries.

Our Core Services

TNS political and social research is a world leading provider of customised political, social and economic market research services. We cover elections and are delivering market insight to assist decision-makers in a wide range of social policy issues - education, health, social services, environment, employment, parenting and child protection, public transport, justice, immigration and community integration.

Our clients include public sector and government bodies, political parties, media, non-governmental organisations, major international and national institutions, including universities and scientific establishments.

Specialist insights

TNS Political and social research conduct millions of interviews every year to help clients understand how the public is thinking or reacting to major issues on a national or international scale. Our political market research provides insight on major trends, such as how the public is feeling about its elected leaders, and predicts the likely outcomes of up and coming elections.

We also use qualitative political market research techniques to understand how people really feel about government policies and programs. These may be broad policies directed at the general public or they may be specialised services that target narrowly-defined groups of constituents.

Our market researchers are experts at working in sensitive policy areas and with marginalised target groups.

The TNS Political and social research market researchers also evaluate the impact of public programs and service initiatives.

Using tried and tested evaluation models we provide accurate indicators of a program’s outcomes. We have evaluated the effectiveness of numerous programs and services, in a wide variety of policy areas and across many countries - programs implemented by governments as well as those sponsored by international aid organisations.

Expertise in global political and social trends

TNS have dedicated political market researchers and social market researchers in offices across more than 75 countries.

Our extensive global reach ensures a seamless international response to clients' global market information requirements in social and political research.

TNS Global Political & Social offers our clients a range of global branded insight services and solutions.

Electoral Calendar

Forthcoming elections:

November 14 2009
Niger - Presidential Elections (1st round)

November 29 2009
Cote d'Ivoire - Presidential Elections

November 29 2009
Honduras - Presidential Elections

November 29 2009
Switzerland - Referendum

December 6 2009
Niger - Presidential Elections (2nd round)

Calendar of Elections 2009 - More info

Eurobarometer, a major public opinion tracking service for the European Commission, operating across 30+ countries, providing insight on social trends.

TNS Video

Did you know...

TNS Global Market Research - Did you know?
Did you know that the first-ever, globe-encompassing democratic deliberation in the world history was held on the 26th of September 2009? 4.400 citizens (100 citizens in 44 countries) debated on the global warming?