Consumer (FMCG)

TNS Consumer is the world’s leading provider of customised research solutions to clients in the global FMCG (CPG) industry, such as manufacturers and brand owners; retailers and outlets; advertising and media agencies.

Fast moving industry

Whether our clients’ needs are local, regional or global, ad-hoc, single or multi-country, TNS Consumer delivers the consumer market research expertise and insights they need to make the most effective business decisions.

TNS Consumer’s custom research solutions link well with marketplace insights from our continuous syndicated service, TNS Worldpanel to provide an even deeper understanding of the consumer and the FMCG marketplace.

Specialist insights

We provide consultancy, advice and research solutions on key issues such as brand equity, purchasing behaviour, growth opportunities in the emerging markets and international expansion and help our clients identify future influential consumers to drive growth.

Our customised research solutions deliver added value to clients in the development of new products, optimising advertising and media expenditure, defining new market segments or consolidating their position in the marketplace.

Global expertise

TNS Consumer’s global consumer research solutions cover both qualitative and quantitative market information needs, including: ad hoc research; retail and shopper insights; brand and advertising tracking; customer commitment and satisfaction studies; market segmentation and positioning; new product development solutions.

Over 1000 dedicated researchers around the world focus exclusively on consumer research at TNS.

We offer our clients a range of global branded insight services and solutions.