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Qualitative research
TNS offers qualitative research to clients around the world through partnership, client knowledge and effective methodologies.
Our expertise in qualitative research
At TNS our global experts understand when to use qualitative research with clients who need to gain an in-depth understanding of how customers are reacting.
We help clients with a range of qualitative research methods: advertising testing; pre and post-launch; brand development; category management; communications strategy; consumer insight; customer satisfaction; direct marketing; in-store design and layout; segmentation; new concept development; purchase trigger analysis.
Specialist qualitative methodologies
At TNS we employ a wide range of qualitative methodologies, and choose the perfect blend to suit the parameters of each project we work on, including:
- focus groups
- in-depth interviews
- observational techniques
- diary placement
- clinics and extended workshops
- tele-depths.
Looking for actionable, insightful recommendations from your qualitative research, rather than just research findings? Talk to TNS.
