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Purchasing behaviour
TNS has a business dedicated to understanding purchasing behaviour – Worldpanel™. We help clients around the world understand how people shop and how to attract customers to their products.
Our expertise in purchasing behaviour
TNS understands that once a product has been launched into the market it’s essential to track its sales. We measure purchasing behaviour across the world and operate both household and individual panels.
Whether our clients are marketing a product, involved in its retailing, or trying to improve the effectiveness of above or below-the-line support, knowing the way that shoppers behave is a vital first step. TNS uses the most appropriate method of data collection, from purchase diaries to state-of-the-art barcode scanning technology, installing electronic terminals in consumers’ homes.
Specialist purchasing behaviour insights
At TNS we have the best specialist research tools and expertise to help clients gain a quantified understanding of how their product is being bought - as well as the areas where they should focus efforts with realistic room for improvement.
The panel services offered by TNS Worldpanel are specifically designed to measure purchasing behaviour as accurately as possible, and to do so consistently over time.
Do you know where your consumers shop, how they shop, whether they are attracted more by product or promotion? Ask TNS.
