Like most businesses, political players want to increase their slice of the available market – and like most businesses, they can only do so through proper, contextual understanding.

In this feature, we reveal the techniques honed in consumer markets that are transforming the capacity for predicting and influencing political outcomes:

  • The new technologies that are reinventing political data collection for the first time since the 1930s
  • The contextual understanding of democracies that is crucial for weighting results effectively
  • How social media integration enables a more responsive communications strategy
  • The qualitative and quantitative techniques that reveal the true dynamism within voter intentions
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