Giant companies from rapid-growth economies are transforming the make-up of global business.

They are doing so through decisive corporate cultures, in-depth market understanding and a precision approach to identifying and acting upon opportunities.

In this feature, we look at the six characteristics that give big companies an edge in the business – and ask how they can keep that edge sharp as they expand their reach to new markets:

  • A grasp of Power in the Market that enables them to find opportunity amid chaos and uncertainty
  • In-depth understanding of local consumer needs and the capability to improvise to meet them
  • A probabilistic mindset and the license to speculate
  • The ability to identify market-entry opportunities precisely
  • Entrepreneurial business cultures that empower employees through taking a long-term view
  • A philosophy of acquisition for market access rather than efficiencies
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