If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it.

Connected Life proves that many of the best opportunities for doing so are currently being overlooked:

  • The markets that are most keen on engaging with brand content are provided with significantly less brand content to engage with
  • Consumers in emerging and Asian markets are far more active in their engagement with content than those in developed, western markets
  • Within any market, the consumers who have the greatest openness to engaging with brands online are also the most connected and influential on social media
  • Brands need to align their content with expectations of their category’s role online
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