Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase.
Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage that brands in all categories can gain by closing the eCommerce gap:
- How the barriers to online purchase vary across cultures and markets
- The importance of adapting eCommerce strategy to the device landscape
- Why different categories need different eCommerce solutions
- The innovative business models ready to close the eCommerce gap.