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TNS Media Research helps clients meet the increasing challenges of audience measurement in the digital edge, by providing and analysing market information on both linear and non-linear viewing activity.
Building on our international heritage and reputation, TNS Media Research is committed to developing digital-based measurement services that meet the needs of the US advertising community.
TNS Media Research uses set top box information to understand complex research challenges such as non-linear viewing, video-on-demand (VOD) and interactive (iTV) services.
We provide and analyse market information on linear and non-linear activity from samples far larger than would otherwise be economically feasible.
We work with large media organisations.
TNS Media Research routinely processes set top box (STB) data daily from hundreds of thousands of homes involving millions of viewing statements. We acquire this data through partnership agreements with leading providers of digital broadcasting services.