Turkey

TNS Turkey is a leading and innovative market research information and insight provider to a range of clients across all the important industry sectors in Turkey.

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A pioneering market research company in Turkey

Throughout its history TNS Turkey has always been at the forefront of innovation in the Turkish market research industry

Our Expertise

TNS Turkey is one of the few companies that are strong in both high quality custom (quantitative and qualitative) surveys and understanding the core market context, opportunity and customer intent around a given product service, image or idea.

We can help you quantify how a product or service is perceived or used.  We can help you: develop an understanding of a business opportunity, assess the market potential, meet unmet customer needs, test a new product or advertising concept, or quantifying and evaluating ongoing brand performance.

Our Industry Sector focus

We work in and across all the major business sectors: FMCG; Technology; Finance; Media; Healthcare; Automotive; Political and Social.

Insight services and solutions

AT TNS Turkey, we explore the inner worlds of consumers by using the most innovative projective techniques to delve into the drivers and dynamics behind attitudes and behaviour: focus group discussions; depth interviews (one-on-one, duals, triples, paired interviews etc); observation; home visits; accompanied shopping; sectoral corporate visits; desk research.

We use the most sophisticated modelling and cluster analysis techniques available. Some of the survey methods we use to achieve this include: face-to-face (adhoc, omnibus); telephone (adhoc, omnibus); postal/mail research; online surveys (adhoc, omnibus, including online panels).

Our syndicated research services include Omni-Banking; Omni-Insurance; and Omni-Alternative Distribution Channels.  Our clients can also take advantage of a range of global TNS insight services and solutions.

Some facts:

  • Established since 1974
  • An organisation of over 100 professionals
  • The most extensive geographical fieldwork network in the country
  • Employing over 1000 interviewers at a time
  • CATI studion of 30 stations
  • State of the art Qualitative Studios and on-line viewing capabilities
  • Nationally representative Omnibus run monthly among 2000 urban and rural adults

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Useful Contacts

useful contacts
  • Arzu Kumar
  • TNS Turkey
  • Gazeteciler Mah. Keskin Kalem Sok.
  • No. 5 Esentepe
  • Istanbul
  • Turkey
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