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Poland
TNS OBOP has been providing clients in Poland and Central Europe with high quality, leading edge market research services and solutions since 1958
The oldest market research company in Poland
Growing rapidly, TNS OBOP is one of the largest full service research agencies in Poland.
Our Expertise
We specialize in both continuous and ad-hoc research services in consumer, healthcare, media, business to business, technology, automotive, and opinion polling. We also offer deeper insight in the media sector due to our high quality Polish tv panel.
TNS OBOP research power is based on one of the biggest fieldwork capacities in Poland (800 interviewers).
We attach a great importance to the quality of our research processes. In 2000, we joined the Interviewers' Quality Control Scheme, one of the first in Poland to do so.
Our Industry Sector focus
We work in and across all the main industry sectors: FMCG; Technology; Finance; Media; Healthcare; Automotive; Political & Social.
Insight services and solutions
Consumer: we offer a full range of quality of custom research service, we are ready to assist you with NPD research all the way through to market monitoring.
TV Panel: we provide modern and high quality television audience measurement service.
Technology: we specialize in market segmentation, positioning, customers satisfaction and stakeholder management.
Healthcare: the strongest healthcare division in Poland. Syndicated "OTC Track" is one of most important banks of knowledge for healthcare sector.
Automotive: strong experience in CSS and brand monitoring projects
Business and Finance: customized tools supported by a team of experienced market experts.
Social and Polling: we are the most experienced team in Poland - responsible for social polls, Eurobarometer and exit polls.
To help our clients with effective business decisions, we use all range of research techniques (wide network of interviewers, CATI, CAPI, Product Tests Center, Center for Qualitative Research).
