Moldova

TNS Moldova offers a complete range of qualitative and quantitative researches, and conducts research projects throughout Moldova and has good experience in research coordination in other countries (CIS).

In its research activities TNS Moldova follows the rules of the International Code of Marketing and Social Research Practice ESOMAR and quality standards of Gallup International Association.  All research findings are treated as confidential and are not disclosed to any third party. 

TNS Moldova employs 26 people, who are experienced specialists in the field of sociology, marketing, psychology, mathematics, statistics, IT. The company's managers regularly attend special trainings both in Moldova and abroad.

The company has wide network of interviewers – more than 300 people, which covers all territory of Moldova. All interviewers were specially trained in accordance with international standards. The quality of interviewers’ work is verified by an independent network of fieldwork controllers.

TNS Moldova provides market measurement and analysis in such market sectors: communications, food, industrial production, internet, mass media, financing, and banking, electronics & home appliances, tobacco, alcoholic & non-alcoholic drinks etc.

TNS Moldova offers its clients a whole gamut of marketing services:

• modeling the market (segmenting and splitting by type);
• studying the images of brands/companies;
• studying price perception;
• testing the product, name, packing, and advertising;
• studying consumers’ satisfaction;
• b2b studies;

TNS Moldova conducts both ad hoc researches ordered by clients and a range of continuous surveys: MMI, CATI Mobile Index, CATI Beer Index.

We offer our clients various types of market research, both qualitative and quantitative.

• face-to-face interviews
• CATI (50 lines)
• in hall tests
• in home test
• in-depth interviews
• focus groups discussions
• qualitative observations
• store checks
• desk research
• mystery shopping

As a member of TNS network our company offers Business Solutions – a range of sophisticated research techniques that can be used individually, or as part of a research program:

• Conversion Model™ - to identify customer commitment and loyalty to your brand so you can develop the best strategy to retain existing customers or win new ones.
• Optima™ - to reposition an existing product/service; or to identify a gap in the market or launch a new product.
• NeedScope System™ - to build a stronger brand relationship with your customers by finding out what your customers need.
• MarketWhys™ - to track your advertising or brand image, going beyond basic -awareness measures to understand the real impact of marketing activities
• Miriad™ - to integrate, analyse and deliver data for all types of research studies
• AdEval™ - to measure the effectiveness of the creative element of your advertising campaign.

TNS Moldova is successful in conducting continuous media and advertising research:

• Marketing&Media Index: single source database which combines consumption and media data
• CATI Mobile Index: mobile communication market study
• CATI Beer Index: beer market study
• CATI T-Market: electronics & home appliances market study

TNS Moldova uses the most technological process of research’s conducting – automatic data entry by scanning, CATI tools, high quality updated software - SPSS, Supernova, Galileo, Statistica.