Italy

TNS Italia is one of the largest and well known market research institutes in Italy with offices in Milan and Rome. We work with a wide range of local and global clients.

A major presence in the Italian research market since the 1960s

Born from a previous merger of NFO Infratest and TNS Abacus, TNS Infratest and Research International in 2009 joint together to become TNS Italia, one of the most innovative and client-focused market research companies in Italy.

Our Expertise

With expertise ranging from new product development, to customer satisfaction and consumer understanding, we offer research expertise at every stage of the marketing and development process, providing consultancy, quantitative and qualitative research, as well as local or global point of views.

Our Industry Sector focus

We work in and across most of the major business industries, including : FMCG, Technology, Media, Finance, Automotive, Political & Social.

Insight services and solutions

With studies tailored to a client’s specific requirements and industry our Client are operating in, we develop the most appropriate solutions to provide management support throughout the entire research process. Our Operations team carrys out 1 million interviews yearly, with different collecting tools (CAPI, CATI, CAWI, in lounge surveys) and our research process is compliant to ASSIRM Quality standard and certified according to ISO 9001:2008.

We operate a range of global insight services and solutions, with expertise in 4 main areas of research: Innovation and Product Development, Brand & Communication, Stakeholder management and Retail & Shopper with particular focus on Qualitative area, which is transversal to any of them. Futhermore, we are paying always more attention to “Digital Life”, as a new visual from which we can analyze consumers and their new communication needs and habits. Our approach is supported by unique research tools offering including TRI*M™, 6dTV™, Conversion Model™, AdEval™, CPO™, BPO™, Needscope™, Future View™, Launch eValuate™, Value manager™, Insightmnet™, SuperGroup™ and SuperClinic™.

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