TNS Worldpanel Ireland

TNS Worldpanel Ireland has over 40 years’ experience specialising in providing continuous market research to measure and understand consumer spending across the Irish grocery market

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3,000 Irish households by 2008

TNS Worldpanel currently provides clients with information from 2,000 households on all main grocery outlets and their performance within the grocery trade, consumer information, market insights and in-depth analysis.

Our Expertise

TNS Worldpanel Ireland is a panel of 2,000 households, which is representative of the Republic of Ireland and Northern Ireland household population of approximately 1.9 million households. The panel will grow to 3,000 households in the Republic of Ireland by Summer 2008.

We collect detailed information from these households electronically on products purchased and prices paid, as well as identifying the retail outlet where the product was purchased and the actual consumer making the purchase.

Our expertise lies in creating meaningful insights from this information that helps our clients to truly understand their consumers and markets, leading to the right solutions and the most decisive actions.

Our Industry Sector focus

TNS Worldpanel Ireland provides our clients with continuous consumer grocery panel research services, with 2,000 households continuously tracking their grocery purchases.

Insight services and solutions

We provide our clients with national and regional reports on market estimates together with manufacturer and brand shares, as well as information on consumer ‘Source of Purchase’ and retailer ‘Share of Trade’.

‘Shelf Watch’ is a unique service from TNS Worldpanel offering the only census distribution check throughout Ireland.

Through ‘Lifestyles’ we administer a yearly questionnaire to Worldpanel homes and analyse how clients’ brands segment by attitude.

‘Market Watch’ measures movements within the major packaged groceries, fresh foods and household products markets.

Useful Contacts

useful contacts
  • Marie Burke
  • TNS Worldpanel Ireland
  • Temple House
  • Temple Road
  • Blackrock Co Dublin
  • Ireland
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