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TNS Gallup Media Intelligence
TNS Gallup Media Intelligence division operates in three core areas: Advertising expenditure monitoring, Creative advertising monitoring and Copy-Dan registration for various trade groups within TV.
Our expertise
TNS Gallup Media Intelligence provides high quality research and professional consulting services from our base in Copenhagen. Our clients purchase need-to-have data and marketing information in order to be one step ahead. Our goal is to supply decision-making knowledge.
Our Industry Sector focus
We supply to media houses, media agencies and advertisers different kinds of solutions ranging from delivering reports on requests to subscriptions with continuous deliveries.
Insight services and solutions
We supply two main types of products. Our advertising expenditure application is called Adfacts Plus+ and the application for creatives is called TNS Creative Explorer. Adfacts Plus+ includes ad-spends from approximately 260 media covering all types of media except the Internet, which will hopefully be included by 2008. TNS Creative Explorer covers 175 media from the 11 busiest categories monitored.
