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Bulgaria
Balkan British Social Surveys was founded in 1991 as the first privately owned independent market and opinion research company in Bulgaria and is now TNS’s head office for South-East Europe.
Cross-country consultancy for multi-national clients
Specialists in providing market insights and solutions in the Bulgarian and South-East European markets across all major industry sectors.
Our Expertise
We are the leading full service market, media and public opinion research organisation in Bulgaria and among the biggest of the local networks in South-East Europe - with a regional network of offices in Romania, Albania, Macedonia, Bosnia & Herzegovina, Serbia & Montenegro, Kosovo, Moldova.
We specialise in providing multi-country and cross-country studies and consultancy services to multinational clients in South-East Europe, including commercial, government and non-profit organisations.
Our Industry Sector focus
We work in and across all the main business sectors, including: FMCG; Technology; Finance; Media; Healthcare; Government, Political & Social.
Insight services and solutions
The main insight services and solutions we provide in Bulgaria include customised, ad-hoc consumer and business studies; advertising concept development; brand portfolio management and positioning studies; usage, attitude and image studies; continuous tracking consumer research; mystery shopper surveys; market segmentation studies; desk research; and other ad-hoc qualitative and quantitative surveys.
Our media research services for clients include our National People Meter Panel and monthly multi-media study (radio & print).
We also offer our clients socio-political research solutions and insights, including public opinion polls, social studies and a full range of electoral surveys and exit polls.
TNS Business Solutions offered : Conversion Model™; Miriad™; AdEval™; TRI*M™; Optima™; NeedScope™
