Azerbaijan

TNS Azerbaijan is a full service market research company, which conducts market, media and public opinion research. The company provides full complex of research services, using modern technologies and up-to-date software. TNS Azerbaijan offers complete range of qualitative and quantitative researches.

TNS Azerbaijan conducts research projects throughout Azerbaijan and has good experience in research coordination in other countries (CIS). In its research activities TNS Azerbaijan follows the rules of the International Code of Marketing and Social Research Practice ESOMAR and quality standards of Gallup International Association.

Findings, received as result of research are confidential and are not disclosed to the third party. At client's request, even the fact of order remains secret.

TNS Azerbaijan employs 12 people, who are experienced specialists in the field of sociology, marketing, psychology, mathematics, statistics, IT. The company's managers regularly attend special trainings both in Azerbaijan and abroad.

The company has wide network of interviewers – more than 100 people, which covers all territory of Azerbaijan. All interviewers were specially trained in accordance with international standards. The quality of interviewers’ work is verified by an independent network of fieldwork controllers.

TNS Azerbaijan provides market measurement and analysis in such market sectors: communications, food, industrial production, internet, mass media, financing & banking, electronics & home appliances, tobacco, alcoholic & non-alcoholic drinks etc...

TNS Azerbaijan offers its clients a whole gamut of marketing services...

• modeling the market (segmenting and splitting by type)
• studying the images of brands/companies
• studying price perception
• testing the product, name, packing, and advertising
• studying consumers’ satisfaction
• b2b studies

TNS Azerbaijan conducts both ad hoc researches ordered by clients and continuous surveys: MMI.

We offer our clients various types of market research, both qualitative and quantitative.

• face-to-face interviews
• CATI (10 lines)
• in hall tests
• in home test
• in-depth interviews
• focus groups discussions
• qualitative observations
• store checks
• desk research
• mystery shopping

As a member of TNS network our company offers Business Solutions – a range of sophisticated research techniques that can be used individually, or as part of a research program:

• Conversion Model™ - to identify customer commitment and loyalty to your brand so you can develop the best strategy to retain existing customers or win new ones.
• Optima™ - to reposition an existing product/service; or to identify a gap in the market or launch a new product.
• NeedScope System™ - to build a stronger brand relationship with your customers by finding out what your customers need.
• MarketWhys™ - to track your advertising or brand image, going beyond basic -awareness measures to understand the real impact of marketing activities
• Miriad™ - to integrate, analyse and deliver data for all types of research studies
• AdEval™ - to measure the effectiveness of the creative element of your advertising campaign.

TNS Azerbaijan is successful in conducting continuous media and advertising research:

• Marketing&Media Index: single source database which combines consumption and media data.

TNS Azerbaijan uses the most technological process of research’s conducting – automatic data entry by scanning, CATI tools, high quality updated software - SPSS, Supernova, Galileo, Statistica.