TNS Global website
TNS Vietnam
With 11 years in the marketplace, TNS Vietnam is unique in offering all three major market research services - customised, access panels and media monitoring - to a range of local and international clients
The only full service market research group in Vietnam
Qualitative and quantitative research, retail analysis via Worldpanel and media monitoring and adspend tracking – all offered by TNS Vietnam.
Our Expertise
TNS Vietnam has plenty to offer our clients: 11 years of Vietnam experience; Media, Retail and Customised under one roof; dedicated resources for brand & advertising, shopper research, new product development, stakeholder management, segmentation and positioning; a partnership and user-friendly approach to client account management.
Our custom research business includes Fortune 500 companies, such as Unilever, Nestle, Ford, Nokia, as well as major local clients such as Vinamilk, VCD, as well as donor organizations such as UNICEF, the World Bank and various Government Ministries.
These clients can depend on specific sector expertise that provides genuine insight and understanding of research needs, handled by experienced staff with anywhere from 6 to 11 years with TNS in Vietnam.
Worldpanel, our continuous panel sector, delivers insights into consumer purchasing and usage habits on a local, regional and global scale.
We are the only ISO equivalent accredited research group in Vietnam.
Our Industry Sector focus
We work in and across all the major business sectors: FMCG; Technology; Finance; Media; Healthcare; Automotive; Public and Social.
Insight services and solutions
Our customised research provides clients with unrivalled coverage through 11 offices in eight of Vietnam’s major cities.
Used by local and multinational FMCG companies, retailers, embassies, and advertising agencies, Worldpanel is unique in Vietnam. It has been tracking ordinary consumption for 5 years, on a weekly basis, covering 2,150 households in four key urban, trend-setting cities.
Through the information provided by Worldpanel, our clients can access a range of market insight services and solutions such as purchase decisions, category management, price sensitivity, promotion management, brand switching and duplication.
VietCycle is Vietnam’s only Life style monitor, offering Vietnam’s only complete study on Rural Vietnam, covering over 36 locations across the country.
Our clients can also take advantage of a range of global TNS insight services and solutions, including: AdEval™; Conversion Model™; FutureView™; InnoSuite™; NeedScope System™; TRI*M™.
The TNS Public & Social Sector was set up in 2006, in an effort to address the needs of both Governments and donor organizations. This sector specializes and has dedicated resources based in Hanoi to assist in developing both social and policy changes required to ensure Vietnam meets its millennium goals. For more information on this sector, please visit :
