UAE

TNS UAE is part of the TNS Middle East and North Africa region.

TNS Middle East & North Africa

TNS Middle East & N. Africa was established in 1980 and is one of the largest full-service custom market information companies in the region in quantitative and qualitative research. TNS works across key practice areas – Innovation & Product Development, Brand & Communication including Advertising research, Retail & Shopper and Stakeholder Management (customer satisfaction, corporate reputation, employee satisfaction).

TNS specialises in consumer / fmcg, automotive, finance / banking, telecoms / technology, social/government, digital and media research. TNS conducts research across various methodologies – face-to-face, online, CATI, CAPI, Mystery Shopping, group discussions, in-depth interviews, ethnography, observation research, accompanied shopping, home visits etc.

TNS MENA has over 500 full time staff. For the Middle East & N. Africa TNS has regional servicing hubs in Dubai, Riyadh, Jeddah, Cairo, and Casablanca

Going beyond traditional research

Going beyond traditional research TNS has taken a number of initiatives to connect marketers with their consumers:

Arab As Consumer (ARAC) Series
Syndicated studies in Digital , Finance, Technology, Automotive Sectors

Please visit (www.tnsdigitallife.com) and (www.discovermobilelife.com)

Specialised local knowledge

TNS has a specialised local knowledge across 20 countries in the Arabian Gulf / Middle East, the surrounding Arab markets, Levant, North Africa, Iraq, Pakistan & Yemen.

TNS has a well-established and quality focused field infrastructure capable of managing a volume of over 900,000 quantitative interviews, 1,500 focus groups and 1,500 in-depth interviews / consumer visits per year in the MENA region.

TNS Interactive Centres in Dubai, Riyadh and Cairo offer a state-of-the art Computer Aided Telephone Interviews (CATI) infrastructure across countries in Middle East & Africa in 7 different languages. In addition, we have considerable expertise in Computer Aided Personal Interviews (CAPI) and online surveys.

All data processing is done internally to ensure a quality output. TNS uses advanced data processing tools and multivariate analysis (quantum, quanvert, SPSS, Dimensions) and has a large team of experienced data analysts.

TNS Video

Useful Contacts

Download - ARAC 20 | 20 Woman

How can your brand connect more effectively with Saudi Women?

The Arab As Consumer - 20 | 20 Woman PDF (2.61 mb)

TNS News

23.01.2012 Canada Consumer confidence surges with optimism in the new year: survey
Canadian consumers are willing to take a fresh and more optimistic view of the economy.
05.01.2012 United Kingdom TNS APPOINTS GLOBAL DIRECTOR, BRAND & COMMUNICATION
Franck Sarrazit joins TNS in new global role
15.12.2011 United Kingdom INTERNET ADDICTION SETS IN, AS BRICS COUNTRIES BENEFIT FROM ONLINE CONFIDENCE BOOST
Most avid internet users are now found in countries like Brazil, Russia, India and China

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